You should have a business card, but what should be on a business card? This guide on business card design shows how to have a great business card.
88% of business cards that get passed out end up getting thrown away within the week.
Business cards facilitate networking and create brand recognition, which increases sales. How do you design a business card to ensure it won’t get thrown away? Keep reading for a detailed guide about what should be on a business card and some helpful resources for getting them printed.
What Should Be on a Business Card?
Thinking about what you want to communicate is the first step in designing a business card.
What message do you want to deliver? The best business cards will inform potential clients about the business by explaining what they do and who to contact for services. Once you’ve outlined your mission for your card, you can experiment with outlines.
Logo
It’s necessary to incorporate the logo, or the face of your company, onto your card.
The right logo will convey the brand and values of business while inspiring client trust. Every aspect of a logo, including shape and color, can influence a client’s perspective. The best logo is relevant to the company and designed to last.
Additionally, strive to keep your logo simple. It should be recognized just as easily on a business card as it would be on a billboard.
Nike, Apple, and Starbucks are just a few companies that have developed strong logos that consumers associate with high-quality products and credibility.
Company Details
Like your logo, incorporating company details is important for a business card.
I suggest adding the name of your company if it’s not already part of the logo. Some business cards include a company tagline or a mission statement. Either one is recommended if it tells your customers what your service is, or what problem you’re hoping to solve for them.
Contact Information
Your business card should offer a call to action incentive for clients to get in touch with you. At a minimum, you should include your name, job title, phone number, email, and address, and a website URL.
Depending on your product or service, you may include links to various social media accounts. However, you should consider your audience. Your company’s Twitter or Instagram may be more important to teens and young adults than older men and women.
Memorable
After you’ve included vital business information, you can start incorporating creativity. It will be much easier for clients to throw a business card away if it’s boring. Try experimenting with different sizes, colors, formats, and materials.
New era print solutions are just one example of a company that offers business card design tips and resources. You can submit your own designs, order custom designs, and even get samples if you’re unsure of the card you want.
Stand Out
When you think about what should be on a business card, focus on informing potential clients and standing out from your competitors. Effective business cards are ones that are too helpful to be thrown away.
If you’re an entrepreneur, be sure to explore the rest of our blog for other helpful guides and ideas!
You must be logged in to post a comment.