4 Ways To Have A Successful Video Marketing Campaign

These days you can watch a video about almost anything with only a few clicks. Most people who spend a significant amount of time surfing the internet report using much of that time to watch videos. With so many people already watching countless hours of video, tapping into that audience for a media campaign is a great business move. You will want to make sure you do your campaign well and ensure it reaches its full potential. There are a few things you can do to make sure this happens.

1. Know Your Platform

Before you begin your video campaign you will want to know what platform you are going to use. There are all kinds of media platforms available for public use, which one is best for you and your campaign will depend on your needs as a company or business. Once you have determined just what you need for your brand and your specific campaign, then you can choose the right platform. While you may ultimately choose to host your video on your own company website, it will generate far more attention, and be much more successful, if you post it to an outside source, like Jukin Media, where it will be available for millions of viewers. 

2. Know Your Audience

It is also very important to know your target audience. While it may seem like a good idea to aim your campaign at anyone and everyone, that actually isn’t an effective method of marketing. No matter the goal of your campaign, you need to really figure out who it appeals to and why they would be interested in it. Throwing out a video with no intended audience makes it far less likely that someone who is actually interested will see it. But if you narrow that audience down and post your video where those people are likely to see it, then you already know the majority of your viewers are likely to be interested.

3. Focus On The Story

Storytelling is a powerful tool. It’s something humans have used for thousands of years for a multitude of reasons. It’s used to teach lessons, preserve history, create a sense of community and it’s an important part of marketing. Effective marketing forms a connection with the audience and nothing does this like a good story. The feelings that are evoked by storytelling, whatever those feelings may be, are much more likely to lead someone to action than an advertisement based on fact alone. 

4. Focus On The Needs Of Your Audience

Know what need or desire it is that your company or business fulfills for people and keep that as the focus of your video. Is it a basic need like food or shelter that is being taken care of? Or is it the desire to be part of a group or the hope of reaching one’s full potential? When you focus on the need rather than the product or service itself, you will be better able to represent your company.

A video marketing campaign is a great way to reach new audiences and spread awareness. A high quality video can do wonders for your company or business.