In order to keep customers coming to your business, you need them to know what kind of products you offer. That’s why it’s so important to have product displays in your business. Eye-catching displays that attract customers’ attention as they walk around your store will improve the customer experience and will bring you more income. You also need a reliably professional aesthetic so that customers know you’re serious about what you do. Here are five options for producing quality product displays for your business.
Take Advantage of Stackable Products
There’s a reason grocery stores often stack the canned goods and toilet paper at the ends of aisles. Any products that are easily stacked can be displayed without requiring you to purchase any additional material. Just make sure you only stack identical products together. Nothing is as frustrating for customers as trying to carefully remove a particular product that is covered by other products in a stack.
Create Perspex Displays
Perspex is a great material for making displays because it’s durable, transparent, and relatively cheap. The transparency is key because it allows customers to see products stashed behind the plastic. Perspex displays are great for fragile or dangerous products that you want customers to see without being able to touch them. You can also use Perspex to build light weight, easily adjustable shelving if you plan to reorganize your store from time to time.
Put Larger Products at the Back
Remember that you need every product to be visible at all times. This means putting the larger objects at the back of the display and smaller products in front. That way, customers will never leave disappointed after having failed to find a product that was hidden at the back of a display.
Keep Displays Well-Lit
A display is useful if customers can see it. Try to position displays where they’ll receive plenty of light, either from a fixture or a nearby window. If it’s within your budget, consider buying special lights to shine directly on displays.
Keep Color in Mind
When designing displays for your store, it’s important to think like an artist. Just as a painter uses a dash of red to attract the viewer’s eye to a particular part of the canvas, you need to use bright colors to lead your customers around the store. Use bold colors in your signs and displays so people can’t help but notice them. Just make sure not to overwhelm customers by using too much color. Strategic color can guide the eye, but too much color will only create chaos.
Having proper displays in your shop will keep customers coming back. It also gives your store a professional feel. Follow these tips to create the types of displays that will get your shop looking its best.
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