For better or for worse, the widespread use of the internet has revolutionized the way businesses work today. For decades, billboards, telemarketing and print ads had dominated the advertising industry, but everything has now shifted online. In 2020, a business that doesn’t have a website, a strong online presence and profiles across different social networks, will lose out. In this oversaturated online landscape, a business can stand out with the help of a digital marketing strategy that incorporates different channels, platforms and practices. All forms of marketing done through digital channels fall under this category and the top ones that can help businesses get results are:
Social Media Marketing
As the name indicates, social media marketing is all about using the power of social media platforms for marketing your business. In the last decade, social media networks have dominated the digital landscape and they have attracted billions of users from all over the globe. This has made them an excellent source of traffic. Creating shareable content is the key to successful social media marketing. There are paid ads and sponsored posts that can be used for Facebook and Instagram marketing. In fact, you can also get free Instagram followers for growing your following. Ultimately, the biggest advantage of social media marketing is that it is affordable and accessible, even for small businesses.
Content marketing
One of the best types of digital marketing is content marketing where businesses promote their value through relevant and useful content. This form of marketing encompasses different forms of content, such as blogs, e-books, social media posts, infographics, brochures, case studies and videos. In this form of marketing, businesses need to create content that their target audience would want to see, with the aim of being able to influence their purchase decisions.
SEO (Search Engine Optimization)
SEO is regarded as the marketing buzzword of this decade, and for good reason. After all, nearly 90% of all online experiences start with a simple online search via search engines like Google. SEO allows businesses to rank on the top in search engine results for relevant keywords, enabling them to reach out to thousands of potential customers in the process. An SEO strategy comprises of different techniques, including backlink building, content creation, keyword research, technical website optimization and lots more.
Email Marketing
One of the most effective and popular types of digital marketing is email marketing. It is a way for businesses to promote their products or services, inspire customer loyalty, build relationships and also get valuable feedback from their clientele. The key is to build an email database, create engaging content for emails that can have an impact on your audience, come up with enticing subject lines and pinpoint the best time for an email blast. There are a lot of possibilities that businesses can explore when it comes to sending emails.
Apart from these, businesses can also use affiliate marketing, instant messaging marketing, video marketing and influencer marketing to boost their digital marketing efforts.
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