A website is an ultimate tool for selling any business today. This platform acts as a 24-hour available salesperson that can either make or break a brand. The odds are enhanced with the ever-growing technology that has made websites the centerpiece of all marketing endeavors.
What makes a great website?
At a time when there are hundreds of thousands of websites, it takes more than the basics to stand out. The modern individual equally has high expectations and will never settle for less while browsing through a site. As a business, three crucial factors must be the focus while creating a website. These are:
· Efficiency
· Functionality
· Aesthetic appeal
All these aspects must be top-level and up-to-date, as every visitor to a site makes a split-second decision on whether to continue browsing. Since no business is ever ready to lose a single client, the actualization of these factors necessitates user experience (UX) designing. In its simplicity, UX design refers to the process of improving the look, feel, and usability of a website.
Why User Experience is crucial and the seven (7) ways it improves a site
There are lots of technical processes when it comes to improving user experience. But, the simple and fundamental ways that UX designing can improve a site are:
· Aiding in the optimization of a site’s speed. While thinking about eCommerce web development, no business can ignore the importance of the site’s speed. This is because no client is going to spend minutes waiting for a web-page to load. UX designing solves the problem of slow-loading pages that are a total turn-off to internet users.
· Enabling a business to go mobile. According to the latest statistics on online shopping, over 50% of searches are made via smartphones. This means that if a company’s site is not mobile-friendly, it will lock out a significant percentage of its potential customers. User experience designing provides a solution to this as it makes a website responsive on all devices.
· Creating an attractive call to action (CTA). The power of call to action buttons can never be understated on a website. It is these visual cues that encourage a website visitor to take the next step. UX design makes a website’s CTA more actionable, leading to better and greater conversions.
· Allowing for better use of white space. One of the important components of UX design is the strategic use of white space. As the name suggests, this is the space between texts and titles. It assists in making a website feel open and more enticing to use.
· Maintaining the consistency of web pages. It is disappointing for a site visitor to find inconsistent pages within a single website. UX design resolves this as it ensures everything matches right from the heading size and design elements to the spacing and font choices.
· Allowing for better use of images. Visual content ranks highly for today’s internet users. The success of an e-commerce store is, in turn, intertwined with how well images are used. User experience provides the edge to utilizing this crucial tool when developing a website.
User experience designing is the ultimate channel to creating the desired functionality and level of interaction that clients seek in a website. It transforms another webpage in the internet into an enthralling and captivating platform. This platform will then attract more internet users and assist in converting them into customers.
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