Did you know that 80% of deals have a 5 call follow-up after a meeting? Sadly, 44% of people in sales don’t keep trying after 1 follow up.
Are you wondering how to get more customers in your store? In this article, you’ll explore easy-to-follow methods to get more foot traffic. Read on to discover these top tricks and tips you won’t want to miss to get more customers in no time!
Go Online
If you don’t have an online presence for your business, why not? While you can have plenty of walk-in customers, if you can get online customers as well, you should go this route. In order to achieve this, ensure that you have a well-designed website to help potential customers take you seriously.
Even if you don’t sell items online, it’s a good idea to have a website about your company that potential customers can check out. Use SEO. SEO stands for search engine optimization.
SEO is what someone types into a search engine. For example, say you’re looking for ballet slippers in Atlanta, the search engine will pull up different places to buy ballet slippers in the Atlanta area. Think about what your customers will be searching for and include that in the content of your site.
Offline Options
If you’re wondering how to attract customers offline, you’ll want to invest in an arrow advertising sign and leaflets. Send out different leaflets and flyers to households in your area. Ensure that you have branding for your company on the flyers and leaflets.
Another option is to make use of press releases. This is a great way to get your name out there with online and local directories.
Pop Up Coupon
Have pop up coupons on your website that people can use toward purchases. This increases the likelihood of someone buying from you since customers love deals.
You can have a pop-up that states that if they sign up for your email list then they’ll get a coupon today. For example, the coupon can be 20% off when you sign up by email.
Have Events
Have fun events in the area to attract more local customers. It’s a way to get more customers in your store if you host the event at your company’s location.
Blog
If you’re not a content creator, consider hiring someone to do so. You can check out different freelance sites online to find someone right for the job. Check out their reviews and previous work before hiring them.
This is a great way to use SEO in your blogs, and attract potential visitors. Once you can establish yourself as an expert in your field, more people will listen.
eBooks
A lesser-known marketing tactic is to use eBooks. This is a great way to educate your potential customers on different topics they’re interested in. You can have a sample of the first few pages to entice the reader to buy it to read more.
Another option is to create it and provide the eBook for free if they supply their contact information. This is a great way to get the information of people who are interested in the types of items you sell.
Attractive Signs
Have attractive signs outside of your business to attract potential customers. Whether you’re wondering how to get more retail customers or not, signs can benefit many different types of businesses.
Write different promotions of the day that you have going on in your store. For example, maybe you can have a free umbrella when you spend $50 or more, or 20% off everything.
Market To Current Customers
In your email list, send emails out to encourage current customers to come back. For those who haven’t shopped in a while, you can send out an email that says you miss them. With that email, you can also offer a promotion as well.
Socialize
Ensure that you and your workers are friendly to all customers who come in. Welcome them to the store, and ask if you can help them find anything. Sometimes making small talk can impress customers.
If you recognize a customer, ask them what brings them in to see you again. Making it personable will matter to customers.
Encourage Tagging
Come up with a tag for your business, and encourage your customers to tag the items/themselves on Facebook or Instagram with that tag. This is a great way to get more free traffic online. Many potential customers will see others’ experiences before purchasing an item.
Consider Influencers
Consider sending an influencer a free gift or free gift plus paying them for promoting a product. If they have thousands of followers, it’s a great way to get your name and products out there. Plus, if they have a loyal following, many of their followers will trust what they have to say.
Business Networking
Go to different business networking events in the area. Sometimes another business will be interested in what you’re selling. Remember that business owners are customers too. It’s also a great way to build connections and potential partnerships.
Free Consults
Depending on your business, you can offer a free consultation to potential customers. Have an expert(can be you) offer a free 10-minute session with customers and answer any questions they have.
For instance, if you sell clothing you can have an expert come in and give customers their honest opinion. Help them pick out the right outfits for them.
Exploring Simple Ways To Get More Customers
Now that you’ve explored simple ways to get more customers, you should be well on your way to enjoying more foot traffic in your store. Would you like to read more entrepreneur-inspired content? For everything from technology to blogging, check out our other articles today.
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