If there’s a single product that represents the world in 2020, it’s the now-ubiquitous face mask. What was once a rarity outside of hospitals and doctors’ offices has now become an integral part of a typical person’s wardrobe. If you own a small retail shop, you should consider getting up with the times and stocking face masks. There are a number of ways such a move could benefit your business.
Increase Cash Flow
The coronavirus pandemic and subsequent restrictions have done a serious number on the economy. People simply don’t have the money they normally do to spend, and there’s a good chance you’re feeling the pain in your business. In such a bizarre moment such as this one, there’s no reason not to stock the one item people are actually continuing to buy. Masks are easy to find and they don’t take up much room in a store. By getting them on the shelves, you guarantee yourself some additional sales to get you through these difficult times.
Show Customers You Care
People are suffering from the pain and hardship brought on by this pandemic. Some of your customers have probably had friends or relatives affected by the virus. When they see masks in your store, they’ll appreciate that you’re doing your part to promote public health. This will only strengthen your relationship with your customers.
Use Branded Masks for Marketing
Like baseball caps in normal times, masks make for excellent marketing opportunities. There are plenty of companies online that offer branded masks. By placing your logo on a boxful of masks and selling them in your store, you give your most loyal customers a chance to support your business. This will also be great marketing since people will sport your logo on such a prominent part of their bodies.
Help Combat the Pandemic
When you sell masks, you’re doing your part to promote public health practices that will ultimately help control the pandemic. Initiatives, like Stop The Drop, have been working tirelessly to promote the proliferation of personal protection equipment, and when you sell masks you’ll be contributing to those efforts.
Strange times call for creative measures, and 2020 has definitely been a year of highly strange times, indeed. If your business is struggling to keep up with normal rates of sales, consider stocking face masks. Not only will they be a top-seller, but you’ll also be helping society overcome this once-in-a-lifetime challenge.
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