Social Media in Your Marketing

Your company pours a lot into advertising. After all, no one will find your business if you don’t give them open, obvious ways to do so. Social media can be one of your greatest marketing tools if you learn to use it right and reach the people of your intended audience.  

As Patrick James Trico has proven, whether you’re a small startup or a globally recognized company, you can benefit from building up your social media. It can help you: 

• Give your company a human touch so that customers feel like they’re interacting with a person instead of a faceless entity 
• Create comparisons with similar businesses, which will help people discover where you do your work 

• Form relationships with people and other companies who might not otherwise know that you have what they need 
• Communicate with customers who prefer social media to an automated hotline or help desk solution 
• Depict a clear idea of who you are, as well as your goals, values, and identity as a corporation 

So what do you need to do to take advantage of social media for your marketing? 

1. Be present. If you aren’t using a social media platform, you won’t reach the people who do. It’s that simple. You don’t need an account on every app or site, but try to be where your target audience is. 
2. Be consistent. Consistent posts, responses, and interactions help the platform’s algorithms recognize your page as run by people, not just bots. You’ll need this credibility before the platform is willing to show your content to a wide audience. 
3. Be specific. Your target consumer demographics should be ready to use from your other marketing tactics. Now apply that to your social media content. What will they use the site for? Will they laugh at silly posts or click on thought-provoking articles? 
4. Be appropriate. The people who use each of these sites or apps have developed tones and styles that fit well with the platform and the people who use it. You don’t need to adopt the youngest generation’s slang to fit in, but present your company on these social media outlets in a way people will appreciate and respond to. 
5. Be personable. With one or two exceptions, social media is a place people want interactions, and the human touch can be a crucial difference between a happy repeat customer and an annoyed one-time user. 
6. Be helpful. You’ll generate more consistent interactions and purchases from followers who don’t feel like you’re constantly harassing them, begging them to buy from you. Instead, create high-quality content that benefits your readers’ lives, and they’ll like and follow much more readily. 
7. Be integrative. Your social media accounts can be a fantastic tool, but only if you integrate it with the rest of your marketing efforts. Ad campaigns, inbound leads, links to your website, and statistic monitors are all crucial to the effectiveness of your social media marketing efforts.  

Follow these tips, and you’ll find your engagement with your target audience better than ever.