Top Persuasive Advertising Techniques Companies Should Be Using

Advertising is a big and booming business. This year alone, the global spending on advertising came in at 614.73 billion dollars. With so much competition, how can your brand stand out among the masses?

For small brands and large companies, these persuasive advertising techniques can prove successful. Read on to learn more.

Storytelling

At the heart of all advertising is storytelling. With compelling storytelling, you can capture attention and create long-lasting customer relationships.

As one of the top creative techniques in advertising, tell the story of what makes your product unique. When telling a story in your advertisements, consider showing your product in action.

You may show how a product can change a life or how it functions in a space. You may also create a fictional story to represent your message. This technique is powerful for its ability to show a deeper meaning to what you’re selling.

Social Proofs

You may be wondering, “What exactly are social proofs?” Chances are, you’ve already seen them in action.

Social proofs in advertising use a thought leader to endorse a product. These people may be celebrities, politicians, or other public figures with social influence. This technique is often seen in advertisements for health programs, skincare products, and more.

For your campaign, consider using a public figure with social influence to promote your brand. This can persuade potential customers to support your brand and create long-term credibility. Check out these examples of social proof advertising.

Avant-Garde 

For brands promoting a new groundbreaking product, consider using an avant-garde approach.

Avant-garde refers to something that is experimental or unusual. For many technology brands, this is one of the top types of advertising techniques. This approach can make potential customers feel persuaded to be the first to have a new product. 

This technique is also successful for children’s toys, as parents want their children to have the newest, the best, and the coolest products. When using an avant-garde approach, be sure to promote your product’s most unique and innovative features.

Bandwagon

Bandwagon advertising can persuade viewers to jump on board and join a community. This can create a sense of urgency with viewers to not miss out on what everyone else already has. 

For example, if a cosmetic brand is selling a popular makeup product, they may use a tagline like “America’s Favorite Mascara.” This was a successful tagline used in Maybelline’s 40th-anniversary limited edition mascara campaign. Many viewers of this advertisement likely wanted to see what all the hype was about and join other Americans who use Maybelline mascara. 

Like Maybelline, you may also consider promoting a sense of community centered around your brand.

Use These Persuasive Advertising Techniques 

For any brand, big or small, standing out among the competition is key. These persuasive advertising techniques can attract and keep the attention you need. By using these techniques, you can also create lasting relationships with customers and boost revenue. 

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