If you run a small business, you need to use your website as a way to promote your brand, what it offers, and stand out amongst your competition. While almost every small business has a website, they often don’t focus on using this as a platform for promotion.
So how do you build a successful small business website?
We’ve prepared this quick guide on how to build an effective website for small businesses.
Let’s start with looking at a website builder:
Building With a Website Builder
One of the best solutions for web design is to use a website builder. While coding offers the most flexibility, its time-consuming and unnecessary.
A website builder is designed to meet the specific needs of your company. For example, it can choose a theme that works for your industry. It can easily integrate features such as an online shop, contact form, or a portfolio page.
You’ll find this is one of the simplest ways to design a website. A website builder will also have customer support so you can easily fix an issue as opposed to having to wait (and pay more) with a web designer.
Optimize for Mobile
You must make sure that your website is optimized for mobile devices. More websites are being accessed on mobile devices than ever before. If your website doesn’t function on mobile devices, you will likely lose potential customers.
Optimizing for mobile includes using enhanced and defined colors that show up well on mobile devices. You want to use bolder and easy-to-read fonts. You also want to use shorter sentences for captions and descriptions.
Minimalist designs are what work best for mobile optimization.
Contact Information
Nothing can frustrate an existing or potential customer more than not being able to easily contact you through your website.
While you should have a contact page on your website, you should also display your company’s phone number and email address on the header and footer of your website.
If you can, you should incorporate a live chat option for your customers. There should be an icon in the bottom right corner that appears on all pages. Your customer should be able to click on the icon and immediately reach out to a customer service agent.
Minimalism
As we alluded to in Tip #2, mobile websites require minimalism. While this isn’t a rule for your website in general, you should consider minimalism when designing your website.
For example, when writing your website copy try to say as much as possible in a few words. If you’ve written 1,000 words, try to bring it down to 700.
Use simple images and short videos on your website. Don’t overwhelm your visitors with too much content.
Call to Action for Blog Posts
When you write blog posts, you should always end them with a Call to Action (CTA). These are short statements at the end of each blog post that asks the reader to engage with your content.
This can be as simple as asking them to visit your website, follow you on social media, subscribe to your newsletter, or buy a product/service. Make sure you always include a CTA so that your audience remains engaged with your brand.
Build Your Small Business Website
Now that you know the basic tips to build a successful small business website, you are ready to get started. Make sure to share this guide with your fellow entrepreneurs.
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