5 Steps To Increase Your Downloads Of Your Mobile App Marketing Plan

You have developed the app to create an awareness of your products and services. Now, after developing the apps it is important that you must focus on increasing the number of downloads of your apps. Now there may be problems in the initial days that you may face while you publish your app in the app store. You need to apply a very sharp app marketing strategy to develop your brand image.

There are several important factors that you need to know while you want to increase your app downloads. The development of the marketing strategy must be accurate and perfect so that you can get the maximum downloads for your app. Before you start to implement your strategies you must consider certain important points in this regard.

Important Steps To Increase Downloads Of Mobile App 

There are multiple steps that you need to follow in order to increase the downloads of this app. Therefore, let’s explore the steps to get a better insight into it. You need to follow the steps properly.

Create An Appealing App Icon

The icon of your app is the first thing that people will notice in your app in the app store. Therefore, you need to choose the design of your app icon perfectly. There must not be any chance of an error. It must have an eye catching and recognition design that the viewer must remember before they click on your app. Your app Icon must be very simple to understand and must not be very flashy. It must not create any confusion in the minds of the user. It must be very clear and simple. It must have the capacity to attract the attention of the viewers towards itself. The app icon must be as straightforward as possible.

Social Media Outreach

The social media outreach of your app will increase when you can build a strong social media network. The voice of your social media network must match with your app personality. When you are posting your ads on social media your voice must be heard properly. It must create a buzz among your target audience. Don’t bore your fans with edgy and repeated words. Your app must be geared with the expertise of the young professionals. You must spread your business message on multiple platforms. You must try the following social media platforms to get  the best out of it.

1.Facebook.

2.Twitter.

3.Youtube.

4.Pininterest.

5.Linkedin.

6.Foursquare.

Name & Describe Your App Properly

A good title can create an impact in the mind of your customers. The name of your app needs to be unique and appropriate. It is you who need to select an appropriate name for your app. No one else can select the name of your app on your behalf. There are several important points that you need to remember while you will give the name to your app.

• Do not use names that are already used by someone. Otherwise you may fall in the trap of copyright infringement.
• Try to keep the app name sweet and short. It must be easy to spell and memorable.
• You need to do your best to scroll the app name and users must scroll past their names while you look past to fit their names.

You must properly describe your app so that the search bots can understand the objective of your app and help your app to rank higher in various app stores. You need to think proactively in this regard.  Most of the app stores provide you with a 225 character limit to describe your app. You must only use 25 of them.

Market Your App Effectively

You may or may not be fortunate enough with your marketing budget.You need to cross-check the facts where you can gain momentum for your business. You need to concentrate on your Marketing spending on a small span of time. It requires your dedication and the courage to make your app the talk of the town.This will ensure you to get awesome returns on your investments. Hence, you need to keep your advertisements strong and effective. You cannot compromise on your budget while preparing your marketing plan.

For spreading the popularity of your app you can choose multiple channels to spread your business awareness.

• Social Media.
• SMS Marketing.
• Email Marketing.
• Sites Like Diggo And Reddit.
• App Directory sites.
• Content marketing.
• Relevant Magazines and Blogs.

Hence, if you can use these sites properly then you may use these apps to get a better response from your target audience. You cannot afford to take things for granted. The more effort you give in your marketing campaign the better returns you will receive from the consumers end. You need to work proactively in this regard.

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Use Eye Catching Photos And Videos

One of the important parts of your app description is the collection of photos, videos and the screen shots. There may be various photos and videos that may showcase  various features and the application of your app to your target audience. A good combination of your photos and the videos will help you to earn a better response for your downloads.

There are certain tips that you can apply for getting the photos and the videos of your app to make it popular.

• Your app must look like your users and the splash screens.
• All the screenshots must show all the functionalities of your app in action.
• You can use explanation, arrows, captions that what type of services they will receive from your apps.
• Put stress on showing your unique feature of the app when it will be in action.

Conclusion  

Hence, from the above explanation you can get a clear idea of what are the different steps you must follow in order to make a proper app marketing for your business. You need to touch the interest point of your customers to increase the rate of your downloads. You need to work really very hard to gain the regular response from your app.