There is evidence of farming over 23,000 years ago. Since then, the technology, profession, and business have been transformed.
If you are in the farming industry in the 21st century, you need to know more than ever before to build a successful, sustainable business. Staying informed could be the reason you succeed or fail in today’s farming world.
Read below to learn everything you need to know about modern farming.
Reduce, Reuse, Recycle – Water That Is
Water conservation has become very important for industrial farming. Protecting our natural resources is an investment for future generations and the planet.
Sustainable farming practices and responsible use of water demonstrate that a farm cares about the natural environment. People are willing to pay more and stay loyal to brands and companies that identify with environmental causes.
To reduce your water use, install a drip irrigation system. Collect rainwater in poly tanks to reuse.
Go Organic
Consumers care about the quality of the products coming from your farm. They want to know that what they are eating was responsibly grown, which can include the type of fertilizer and pesticides you use.
There are plenty of options for organic fertilizers. You can even use animal waste as a fertilizer!
Be cautious about the products you use and research them ahead of time.
Use Technology to Your Advantage
Farm industry marketing now happens online. You can use social media and other online platforms to set you apart from other farmers in the industry. You can also invest in products like drones or GPS technology to learn how they might be useful for your business.
Many companies are doing creative things with technology, especially in the dairy industry. Find out how you can know more here.
Build a Brand
If you want to stay relevant in modern farming you can build a notable brand that potential customers can relate to. You can start with a website, email list, or blog to keep them informed about what you are growing, how you’re growing it, and when they can come and buy it!
Consumers like to be connected to the brand before they make a purchase, even with food from a farm. You can build trust and connection with your community through the brand.
Marketing online and through social media or an app can be an easy and simple way to reach more of your potential customers and repeat customers.
Staying Relevant in the Farming Industry
Hopefully, the farming tips above can help you launch your business into the modern farming industry.
Eco-friendly, socially responsible farming is the way of the future. And leaning on technology and media can help your farm stay relevant and gain customers.
The technology is constantly evolving, but by staying informed you can use it to your advantage.
For more farming news, technology, and information, check out our other blogs.
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