How To Achieve Brand Awareness Outside Of The Internet

So, you’ve decided on the perfect visual brand for your business. Perfect! Now it’s time to get your visual brand out there for all to see. 

Of course, there are plenty of ways to do this online, but for this post we’re going to cover how to market your brand outside of the internet. This, too, can be achieved a number of different ways. 

Vehicle Wraps 

A vehicle wrap is a graphic design on a vinyl wrap that partially or completely covers your vehicle. This is one of the coolest ways to market yourself today – it’s stylish, it’s innovative, and it puts your visual brand in front of a lot of eyes. 

Think about how many vehicles you see every day – from your morning commute to the errands you run after you get home from work or school – and consider the fact that you’ve likely seen the same vehicle 10, 50, or 100 times. However, it doesn’t stand out. You don’t remember it. Why? Because it’s just another vehicle. 

With a vehicle wrap, people will start to recognize you, and with the right descriptive and contact information on your vehicle, you’re going to get more brand awareness in general as you cruise around town. 

Banners 

There are many different uses for banners, and marketing your business is definitely one of them. You can find companies that create banners for you – these banners can include images, artwork, and text. 

As for banner placement, consider the following locations: 

• Place your banner across the street from the office of a competitor or next to a store that offers the same goods and services that you provide. 
• Place your banner in areas your target audience is most likely to frequent. ● Find a location that is going to get your banner in front of as many people as possible. 

There are a number of different banner materials you can choose from, including:

• Vinyl 
• Nylon 
• Flex Face 
• Poly 

Signs 

If you offer business at a physical location, then you’re obviously going to need a business sign. There are a number of designs to choose from. Consider what might work best with your specific visual brand. 

For instance, if you’re the head of a law firm, channel letters give off that highly professional vibe. If you own a beauty spa, an illuminated sign with your spa’s particular color scheme would look great. For restaurant owners, you’re going to need to get a custom monument sign outside of your location. 

Consider that there are outdoor and indoor signs that you will want to invest in. Fortunately, there are plenty of companies that will work with you to create the perfect custom signs made of the exact specified sizes and dimensions. 

Display & Point-Of-Purchase Signs 

Showcase your business and/or products with fabric display graphics, pop-up displays, LCD displays, panel displays, and tabletop displays at a local convention or business expo. These can be made to be interactive and can provide potential customers and clients the information and inspiration they need to engage with you.