What Is The Difference Between Social Ads And Banner Ads?

Every business owner and entrepreneur likes to display their brand on the top and above their competitors. You need to identify the fact that today the world has changed a lot and your customers have diverted their attention from social media ads to banner ads. The requirement of the banner bit is still there if you want to scale up your brand promotion activities.

There are several important points of difference between social ads and banner ads. Many of us cannot even imagine how important it is to know the difference between the two. The reason is we do not know its impact in our business in a proper manner. This is why we need to understand the core differences between the two to get a better idea.

Important Point Of Difference between Social and Banner Ads   

There are several important points of differences between the social and banner ads. Therefore, let’s explore some of the important facts to get a better insight into it.

Acceptability and Reach

The acceptability rate of the banner ads is less compared to Social media ads. The reason is banners create annoyance and social ads aware people about the new products and services launched by a brand. The level of acceptance in the case of banner ads are less compared to that of the social ads. Banner ads can be placed on anywhere on the roadside where the visibility is more and there is more traffic. The ROI in the case of the banner ads is slow compared to social media ads. Hence you can use it in case of larger promotional activity.

Rate of Conversion

The rate of conversion in the case of social media ads more compared to the traditional banner ads. In the case of banner ads, it is offline, and social media ads are online. People do not pay much attention to banner ads these days. Hardly, few leads you can get from the ads. On the other hand in the case of social ads, the rate of conversion is more compared to the banner ads. People actually avoid banner ads these days. The level of attention is less in comparison to social media ads. The advertisement dynamics have changed a lot over the years.

SME’s acceptability rate

The startup companies cannot afford to do banner ads as it is very costly. On the other hand, in case of Facebook ads or in any other social media ads SME’s can invest their money easily. The reason is the cost involvement is low and the return is high. Hence, the small scale business houses cannot afford the banner ads. The availability of the customers in case of banner ads are much slower compared to the social media ads. Only large scale business houses can afford to have the banner ads that too in the advanced stage of their branding and the sales promotion process. Hence, you need to have a budget to select banner ads.

Affordability

The rate of affordability in the case of social media ads are high compared to that of traditional banner ads. You need to have a high budget set up to run a banner ad campaign. You need to select the places in the city where you can showcase your banner ads. On the other hand, you need to have a social media account to start your social ads. Sometimes it is free and you can run paid campaigns for better exposure in the market. The acceptability rate of social ads is more in comparison to the banner ads. You need to update your brand promotion technique to get better results.

Possibility Of One To One Interaction

The possibility of one to one interaction is more in the case of social media ads compared to banner ads. Banner ads do not solve the queries of the customers but social media ads have that power to solve the individual queries of the customers interactively. The rate of engagement in case of social media ads is higher compared to that of banner ads. You need to think smartly regarding your keywords to increase the visibility of your social media ads.

Permission & Registrations

In case of traditional banner ads you need to seek the permissions of the local authorities and municipalities to showcase your hoardings, billboards and banners. You need to do lots of paperwork to get permission for showcasing your brands products and services through banner ads. In case of the social media ads no such extra registration process or hectic paper work is not required. You can easily start your ad campaigning through online trading registration by staying back at the comfort of your home. You need not to seek the permission of the local authorities to showcase your ads on social media sites.

User Friendliness

You can change the ad content anytime in case of social media ads as per the requirement. Along with that, you can easily track the consumer behavior using social media ads. You can track the performance of your ad anytime from anywhere. In the case of traditional banner ads these facilities are not there. You are just hitting the arrow in the ambush. You cannot monitor properly the conversion rate of your ads. Hence, the scope of growth is more in case of social ads compared to that of the traditional banner ads.

Conclusion 

The conversion rate in the case of social media ads is more compared to that of banner ads. The world has changed a lot and if you want to survive in this cutthroat competition then you need to change your business policy. From offline you need to switch to the online mode of marketing. Both the ad forms can create an impact but the speed and pace in case of the online ads are more compared to the offline mode of the ads. You need to make your selections in a proper order to get the maximum benefit out of it.