Many entrepreneurs fail to notice that customer experience has been the biggest deciding factor for potential customers right before they make a purchase for the last couple of years. This means that by improving your customer experience, you can increase sales and, eventually, your conversion rate.
But how can you improve your customer experience?
There are plenty of ways you can improve your customer experience, and in today’s article, we will go through some of the best methods. You should focus on making customer’s time spent on your website pleasant and effortless. Let’s see how you can improve.
Faster Load Times on Mobile Devices
Your website performance is crucial for improving the customer experience. You cannot expect users to continue to buy from your store if they wait a long time to make a purchase.
Your goal should be website load times from 2-3 seconds. Anything more can hurt your SEO and demolish the user experience.
There are several ways you can improve your website speed, such as:
- Upgrading your hosting package
- Simplifying your store landing pages
- Use caching
Navigation is Crucial
Customers can easily get frustrated if they cannot find their way around your website. Make sure you simplify everything, even your website navigation.
They should be able to find the right category, wish list, cart, and search bar without any effort.
Invest in Good Quality Photos
There is nothing worse than adding low-quality product photos that all look different from one another. This will not only worsen the user experience but also make your website not-trustworthy.
Even if you start with a dropshipping store, you should contact your seller for good quality photos. Make sure you have the same structure on every product picture.
Focus on Customer Support
Customer support is a crucial part of your eCommerce store but is often forgotten by entrepreneurs. You might think that it is impossible to run fast and efficient customer support if you don’t have a team behind you. But that is not the truth.
There are tools like HelpCenterApp that can assist you. It’s a customer service app that helps you set up FAQ pages, start a ticketing system, and even a live chat only with few clicks.
After that, your job is to respond to customers’ questions and demands quickly and see how they appreciate it.
Add Customer Reviews
A recent study showed us the customers are more likely to trust other customers than the business behind the product. This means that they value good feedback from other people who already purchased the item.
It is important to add customer reviews below each product. This is beneficial both for the customers and for your business just because they will get the answer they need, and you’ll increase sales.
If you don’t have previous purchases, you can incorporate product reviews from AliExpress by using a plugin.
Simplify the Checkout Process
Sometimes people get a lot of abandoned carts, and the reason for that is the complicated checkout process. You have to understand that we live in dynamic times where people don’t have enough time. This means that they love the simple checkout process without answering too many questions.
Your job should be to simplify the checkout process and offer more payment options.
Provide Information About Your Company
In order to establish some kind of connection with customers, you need to introduce yourself and your company to them. You can do this by adding the “About Us” section on your page give them a tour around your company.
Final Words
Customer experience isn’t something that can be done and one day and left alone for a long time. It is a live matter that is always changing. This means that you should always look for ways to improve customer experience by making the process as simple as possible.
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