Are you a retail business owner located in Brisbane and looking ahead to expanding your business? While there are plenty of online businesses, retail stores are still extremely relevant, especially in a bustling city like Brisbane. The top 12 retail companies here have a market capitalization of 12 per cent compared to cities like Sydney.
It provides an excellent opportunity to use digital marketing methods to expand your retail business. With SEO Brisbane services, you can reach a wider consumer base, even if you have a brick and mortar store.
Here are some tips for you:
1.Use Social Media
On any platform, you should have at least one social media account for your business. Create a page on Facebook, Instagram, or Twitter, or on all three, to get the word out. It is free, so it is great for startups with a limited budget. Engage with your clients through your page. Post timely updates about your products and answer query from clients who show interest in them.
You open multiple channels of communication with your clients even before they have met you in person, and this will instil a sense of trust in them, which will make them eager to see your store and find out what it is like.
SEO Brisbane services will help you to create an omnichannel strategy for seamless communication with your clients across multiple devices.
2.Create Online Campaigns
Although this seems easier, creating online campaigns today is far tougher than you could imagine. First, you have to prevent your ads from getting lost in the sea of content doing the rounds of the internet.
You need an online strategy to make interesting Facebook ads and create an urgency that will increase the footfalls in your brick and mortar store. Come up with in-store deals but get the word out through online platforms, and you will see clients driving up to your store to avail themselves.
3.Make Use of Google Shopping Campaigns
With Google being the favourite search engine worldwide, the chances are that customers are also looking for the exact services or products you are selling. Even if you do not have a website of your own, you can make use of Google shopping campaigns, and SEO Brisbane Services can help you get to the top of the SERP.
Customers will be very interested in trying out a store that is ranked high by Google, and it will feature images of your products, pricing, and star ratings, especially in your geographical location.
For example, if you have an auto body shop in Fortitude Valley, Sumner, or Adelaide Street, planning local campaigns can bring measurable results.
4.Reaching Back To Your Customers
Even if you see the footfalls rising in your store, you might find that many customers did not buy anything. You need to have actual conversions. There could be many reasons for the customers not buying anything the first time. They could just be checking out the store or were in the process of looking for options till they make up their mind.
Retarget these customers using effective digital marketing campaigns. Communicate and find out why they did not make a purchase the last time they visited. When they see you reaching out, they feel their needs are noticed, and they will come back to your store again.
There is so much you can accomplish for your retail business with SEO Brisbane services. Use the online platform to reach out to your offline customers and see the difference.
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