Customers are becoming more tech-savvy and detail-oriented with passing time. Presence on an online platform is mandatory if an entrepreneur envisions to succeed and wants to target a big market share. The market share of online sales is growing rapidly. According to the research by Statista, In 2021, business-to-business online sales are projected to reach 1.2 trillion U.S. dollars, up from 889 billion U.S. dollars in 2017.
Therefore, bricks-and-mortar shops solely can not fetch enough profits to grow in this digitalized world. To start your business online, you required an app developed through a platform that is embedded with all the latest trends. Magento is one of the most valued platforms for e-commerce apps that most app development companies prefer.
Magento app development companies trust this platform due to its recommendable features and support system. Many entrepreneurs and startups trust this platform to build apps for their company and now they are flourishing in the market. Magento upgrades its features from time to time.
List of upcoming Magento developments trends
Voice search to boost ROI
Integration of voice commerce with an e-commerce app is one of the most important aspects to keep entrepreneurs ahead of their competitors. Integration of voice commerce is going to be one of the latest trends that Magento will incorporate. Magento provides voice-enabled searches through which customers have no need to type a single word.
Push notifications
Customers feel special when they receive a text or a notification regarding the latest offers, promotions, and discounts. Magento provides their clients with an option i.e, push notification through which they can remind customers regarding the items they left in a cart. The notification catches the attention of the buyer that brings urges to buy that product.
Rich customer experience through AR/VR
The presence of AR/VR is very significant in-app to reach a new audience. Online shopping lovers often complain about not finding the right product they desired for. AR/VR technology is working tremendously hard to solve this problem and to make their customers happy. AR/VR has been considered as one of the prominent reasons to avail of Magento App Development Services.
Live streaming for gaining a competitive edge
COVID-19 has completely transformed the market scenario. Magento provides the facility of live streaming through which customers can see the product quality, features, color, etc. This will be the biggest enchanter as customers can see the product demo and live videos that will drive more traffic to an e-commerce store. The customer can interact directly which will bring more clarity to their decision hence driving more traffic to their store.
AI-enabled superior e-commerce experiences
Consumer behavior is difficult to predict as it is dynamic in nature. To make this prediction easier the Magento has used Artificial Intelligence (AI). Utilizing AI for providing better product recommendations results in increased sales and revenue. Using the Magento platform e-commerce app can enhance user experience as they will get to know the customer preferences better.
Social media marketing: An effective tool
Integrating social media with your selling platform can be the most profitable for entrepreneurs as people nowadays spend a huge amount of time visiting their social media accounts like Facebook, Instagram, Twitter, LinkedIn, etc. The number of online ads is rapidly increasing as they are the best platforms to market products and boost the company’s sales and revenue.
Personalized shopping through AI and Chatbots
Chatbots are going to be the other popular trend of Magento e-commerce development. In Magento, chatbots not only display text and voice but also visualize blogs, video tutorials, web pages, and high-quality images related to the search queries. Due to the advancement in Artificial Intelligence, consumer behavior can be easily predicted with the help of chatbots. By checking the purchase history of the consumer, their purchasing behavior can be easily identified.
Summing it up
Companies that provide Magento app development services do not worry about technological change and advancement as platforms keep on upgrading from time to time. It’s an open-source platform with excellent features like third-party integration, customization, push notifications, etc. which are handy in use and cost-effective.
But it is always recommended to hire a Magento app development company for your business. These developers have a team of professionals who have pre-requisite experience and varied knowledge about different domains. Choose what is best for you and your company as the company’s future and sales completely depend upon the online presence.
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