Types of Jewelry You Want to Have on Hand at Your Piercing Shop

Operating a successful piercing shop depends on impressing your clients and getting them to come back for other piercing needs. Your best clients will offer referrals too. To get the most from everyone who comes through your door, you must have an array of enticing jewelry pieces available. Customers may walk away if they don’t see something they like. Consider the following advice as you make your inventory selections.

Ear Piercing

Ear piercing jewellery comes in a wide range of styles and types. In addition to sterilized surgical steel and gold-plated piercing studs, you may want to keep a range of hoops and other shapes in stock for returning customers looking for new pieces for their existing piercings. Cartilage earrings are often the first step beyond traditional earlobe jewelry, and your stock for these piercings should include implant-grade titanium pieces as well as gold- or silver-plated hoops, cuffs, and industrial horizontal bar earrings.

Body Piercing

If you plan to offer more than just ear piercing, you’ll need the right body jewelry for each application. These include straight, bent, and circular barbells, captive bead rings, labret studs, dermal surface jewelry, and piercing retainers. You will want to offer these pieces in as wide a range of sizes and materials as your budget and space allow. The more choices you have, the more likely you are to get a client’s business and the more likely they are to return again. Uncertain clients who don’t see appealing pieces may choose to wait, and they may find another shop in the meantime. Be sure to include pieces designed for sensitive skin too. 

Additional Inventory

Depending on the nature of your shop and its location, you could have casual customers or passersby stopping in. These may be past piercing customers looking for jewelry to match pieces you sold them previously or people who notice your piercing displays from outside. Keeping a selection of rings, necklaces, bracelets, and other pieces in stock that match or complement your ear and body piercing jewelry can get you extra sales, increasing your shop’s income and viability. In many cases, suppliers offer matching pieces designed for increasing revenue from each client.

Building inventory is one of the biggest costs of operating a piercing shop, but it’s essential for your success. When you provide an array of enticing jewelry curated with multiple tastes and budgets in mind, you can attract and satisfy the widest range of customers possible.