Located on the Columbia River bank, Vancouver, WA, is the 4th largest city in Washington State. It is well connected to Oregon and Portland through iconic interstate bridges. If you have a retail business in the city, you need to consider local SEO in Vancouver, WA, to reach your target audience. Here are some effective tactics to promote your business.
Optimize Google My Business
According to July 2020 population estimates, Vancouver is home to 184,463 people. The city provides free public Wi-Fi access at many city facilities. Google dominates the Internet search market, and it holds a 92.47% market share as of January 2021. Many Vancouver, WA residents would be using Google to search for local businesses when they need certain products and services.
According to experts, Google My Business is an essential tool that can give you good online visibility and increase customers’ flow. To get maximum benefits, optimize the Google My Business page with up-to-date information like phone number, business hours, retail shop address, and location to help customers reach your business.
Improve Internal Linking
As per 2012 data, there are around 14,222 firms in Vancouver city alone. It is easy for retail businesses to reach a wider audience through the Internet. To give your retail business maximum visibility, you need to improve your internal linking structure. For effective local SEO Vancouver WA, internal linking is vital, as it:
- Helps in creating website hierarchy and information architecture
- Helps in website navigation
- Distributes page authority
Optimize Title Tags, Meta Description, URL, and Other Page Elements
According to 2010 estimates, the population per square mile in Vancouver, WA, is 3,482.7. If you want Vancouver residents to find your business online, your website should appear at the top search results for local keywords. For example, your website should appear at the top for keywords such as hardware stores in Vancouver, WA, if you have a hardware store.
When a search engine indexes your website, it looks for geographic phrases. You should create content with geographic information that will improve your website’s chances to appear at the top of SERPs. You need to use high-volume keywords in your URL, meta description, content, and other page elements.
Create Local Content
Search algorithms are getting smarter, and you need to create content for users and not the search engines. You can attract a wider audience by writing on general topics. However, if you want to target customers in Vancouver, WA, you need to create content that focuses on news and local information critical to a local audience.
According to 2012 sales data, the retail sales per capita stood at $17,305. If you want a larger pie of sales, you need to ensure your website carries useful information to a local audience. You can provide details of city events or a map of local service providers that the audience can use.
Ensure Your Website Is Mobile-Friendly
According to the latest statistics, the number of smartphone users in the US has reached 275.66 million. The latest mobile Internet usage stats mention, smartphones account for 50% of Internet traffic. It means a large number of users access the Internet from their smartphones. Hence, you need to ensure your website is mobile-friendly.
To sum up, following the local SEO techniques can boost your online visibility and make it easy for your prospects and customers to find your retail business in Vancouver, WA.
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