Common Digital Marketing Mistakes to Avoid

Just like every other aspect of your business, digital marketing is an area that needs to be properly managed and planned. These days, digital is becoming more and more dominant as a way of promoting your company to the outside world. As well as knowing the right strategies to put in place, it also makes sense that you know what to avoid. By learning from the mistakes of others, your company does not need to repeat them. Bearing this in mind, here are a few of the top digital marketing mistakes for you to sidestep.

Failing to Set and Track Goals

Without a clear set of goals in mind, you will have nothing to aim for. Therefore, it is much more likely that your initial strategy will have no direction. When you are setting goals, you need to remember to make them both attainable and measurable. This way, you have a clear idea of whether you are achieving success. This brings us to the next point – goal tracking. Digital marketing makes it easier than ever to see whether you are achieving success or not. The Tatango software platform is just one piece of software that can make this whole process easier. For example, you can monitor the number of visitors that you have to your website or the number of people who have clicked on a particular link. When it comes to setting goals in the future, you can see how successful you have been based on past targets and how well these have been hit. This way, you can adapt your goals and make them more realistic and achievable over time.

Not Targeting the Right Audience

A lot of people come up with a business idea without having a clear idea of who they are looking to target in the first place. As you may have already been able to determine, this is a major mistake. One of the best ways of alleviating it is through detailed market research that profiles your ideal customer, who they are, and their individual set of wants and needs. When you are first starting out, it is better not to be too broad. While you may be able to grow your audience over time, if you are specific in the first instance, you are much more likely to achieve success. Once you know your target audience very well, you can then set about targeting them in the right way. For example, if you are trying to hit a younger demographic, it is more likely that you are going to use the ‘younger’ social media platforms such as TikTok. However, if you are going older, Facebook may be the right medium for you.

Making Mistakes with Website Design and Build

Your website is like your mothership. It will provide customers with a sense of who you are and what you are all about. Not only this, but it may also be an integral vehicle for selling. So, it is important that you get the design right. First and foremost, it needs to load in a timely manner. These days, people are impatient and unlikely to wait for more than a few seconds. Once the user has made it successfully onto the site, they should be confronted with a clear and clean design with an appropriate combination of text and imagery. Also, the navigation should be straightforward to allow people to find what they are looking for with ease. A search bar is a more and more common tool that people are adding to their site. Also, the site needs to be mobile responsive to keep up with the number of people who browse the internet on their phone these days.

Not Thinking About Search Engine Optimization

It is all well and good to have a beautiful website, but if people are not able to find it in the first place, this is obviously going to present a major problem to you. Therefore, you need to put in all the crucial elements, including optimized content packed with keywords. You also need to be in the habit of continually adding new content to ensure that it ranks appropriately. When it comes to SEO, patience is the name of the game. It takes time for search engines to go over your site and decide that it is worth ranking highly via their algorithms. There are a couple of SEO best practices that can help you out significantly, including optimizing the load time of the site and optimizing the title tags too.

Ignoring Social Media

Like it or loathe it, social media is an invaluable tool for all types of businesses to attract more customers and improve their bottom-line results. A big percentage of the average time that people spend on the internet is on social media sites. It’s no wonder that the key founders keep getting richer and richer! Like any other part of your digital marketing strategy, you need to have a clear idea of how you are going to use social media effectively. As well as designing your campaigns well, you also need to set a budget for your ads. Then, you also need to make a plan for the ‘free content’ that you are going to put on your site. The larger the following of people you gather, the bigger impact this is going to have on your sales figures.

Not Focusing on Your Strategies

As there are so many different aspects to digital marketing, it is all too easy for your attention to get pulled in a million directions at once. You can end up doing a bit here and a bit there without ever really focusing. This is a problem as it means that you are not really concentrating on anything, and this scattered approach can lead you to not achieving success anywhere.

By correcting some of the above mistakes, you are much more likely to create a digital marketing strategy that bears fruit.