The “Big Apple,” New York City or N.Y.C., is the most populous city in the United States. It had around 8.3 million residents in 2019, and the city is located in New York state’s southern tip.
N.Y.C. is known as the world’s media, cultural, and financial capital deliberately influencing entertainment, tourism, commerce, technology, research, fashion, arts, sports, and politics. The city is also an important center for international diplomacy, being the United Nations’ headquarters.
With that in mind, the city has tons of businesses competing with each other. Each business has its strategy to reach its target market and offer its products/services. Most modern businesses are taking advantage of what the online world can provide to boost their businesses.
SEO or search engine optimization is one of the top strategies many modern businesses are investing in. When done right, this game plan can boost your business, getting your business on top of the search engine results, such as Google’s.
Behind its effectiveness, SEO is complicated, and this is why you need the help of a company that offers search engine optimization in New York. If there is one thing everyone knows about SEO, that’s change. Google frequently introduces algorithm changes, and the experts think it could continue this year too.
With that in mind, Google may continue to tweak and refine its algorithm to integrate new user behaviors and technologies. This is why it remains at the top of the search industry, owning 29% of the market share.
Below are some of the important trends that you need to know to help you dominate SEO in 2021.
UX as the Main Ranking Factor
User experience or UX in SEO is the way the customers or user goes through your website. This will be one of the strongest ranking factors in 2021 and for many years to come.
Google checks UX, so if your website is not good at it, you can’t get to the top spots. Imagine this:
A user uses Google search to look for something, types in keywords and clicks a website. However, after a few seconds, the user clicks the back button, going back to Google search, clicks another website, and never goes back to Google.
This scenario means the second website offers better results for the user, and Google saw it. This action is called pogo-sticking. It is when a user visits several websites until they find the site that satisfies their question.
Pogo sticking is an incredibly strong sign to Google that a user is not happy with the results. So, if the users are not happy, so as Google! So, this year your site needs a lot of happy users to please Google.
E.A.T. Will Keep Growing
E.A.T. means expertise, authoritativeness, and trustworthiness. Accurate information is the key to get these happy users, and Google only wants websites that satisfy users. With that in mind, you need to utilize E.A.T.
An easy way to improve E.A.T. is to find an agency that works on search engine optimization in New York that can provide you with amazing authors. These authors are experts in writing in-depth and well-researched content, and that is what you need.
Aside from the factors mentioned above, you must utilize backlinks and consider voice search and mobile search, too, as these factors are equally crucial. These are the 2021 SEO trends that you should focus on to dominate the search results.
You must be logged in to post a comment.