Doing business is a two-way interaction that should enable and even invite customer feedback. When soliciting prospective customers or welcoming new customers, establish a meaningful communication exchange that promotes an open dialogue about your company’s products and services. Be willing to listen to customer concerns and suggestions. By doing so, you can learn a great deal about improving your business and can build customer loyalty.
Personal Interaction
Business associates who engage with new customers onsite or by phone have a tremendous opportunity to make visitors feel welcome. Smiling, listening, and answering questions demonstrate care and concern for customer interests. A neat, courteous employee who greets a new customer and offers assistance if needed provides a strong first impression of the company.
Follow-up Responses and Surveys
Whether or not the first interaction led to a transaction, you may want to collect customer contact information. You can do this through their credit card if used, or a sign-up register that provides a phone number, a mailing address, or an email address. Send a brief, upbeat postcard or email message to thank new contacts for their interest and to provide a few details about the company or products of interest that they may not yet know. Showing that your business is willing to court the customer without being aggressive or overbearing may instill confidence and interest in your company.
Social Media Management
Facebook, Instagram, and Twitter are convenient, free ways to develop a customer relationship. Make your social media presence known to first-time customers, potential customers, and returning customers to attract interest. Describing and displaying new products, responding to comments, and creating useful or amusing content all attract customer attention.
Many companies now hire social media management companies to handle online company promotion and marketing initiatives. A social media expert can help to tailor a company media marketing plan that will target the customers that are most likely to be interested in your business. They can also provide links so that new customers can respond online through email or chat boxes for additional information or with personal questions.
Special Promotions and Gifts
Attract new customers in your early communications by offering an introductory discount or a promotional gift. People appreciate thoughtful gestures like these and often become repeat customers. Holiday greeting cards or birthday messages along with gifts or coupons, represent personal tokens of appreciation that many customers enjoy.
Build rapport with your customer base by establishing early two-way communication. Giving customers a voice will earn their gratitude and can help to strengthen the bond with your company.
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