Are you still working with an outdated website design that doesn’t perform well for mobile users? If so, you might be missing out on new customers and website rankings.
With more than 50% of all internet traffic coming from mobile devices, you can’t afford to take half-measures when designing your website.
Below are the four greatest benefits that you’ll see when creating mobile-friendly websites.
- Get Noticed on Social Media
It’s not always easy to share website links on desktop computers. You have to be logged into your accounts and see sharing buttons to share what you want. Much of that friction is reduced for mobile users.
Even if you don’t have a share button on your website, most mobile browsers include it as a feature. Anyone can use these buttons to share your content on their favorite social media networks. This can lead to a lot of visitors that you wouldn’t otherwise get.
Mobile-design is also essential for people who visit your website from social media. Most of those people will be on mobile. Without a great mobile design, you run the risk of driving social media visitors away.
- Cater to Mobile Behavior
Marketing with smartphones works differently than your marketing strategy for desktop computers. Mobile visitors behave differently than desktop internet users. You need to create a website experience that caters to those behavior types.
A mobile design allows you to design for these behaviors. You can provide a better experience and improve your customer acquisition when you invest in a mobile web design service.
- Improve Page Speed
You won’t be able to create a mobile marketing strategy with a slow website. Even if you have a responsive design, a slow page will drive people away faster than they arrive. During the mobile optimization process, you’ll want to focus on improving your page speed.
You do this by optimizing the file sizes of your images. Since mobile internet connections are often slow, they won’t be able to download large web pages reliably.
Faster performance means mobile users can read your content and won’t leave to find a faster website.
- Rank Higher on Google
User experience used to be hard for Google to figure out. Their ranking factors were based on your web content and how you structured it. With the introduction of Core Web Vitals, that’s going to change.
Core Web Vitals is Google’s new algorithm that ranks your website’s user experience. If you don’t provide a great mobile website, it will hurt you in search engines.
Optimizing for mobile means that you can invest in a marketing company to perform SEO and not worry about wasting your money.
Mobile-Friendly Websites Are Worth the Effort
People have many options on the internet, so you can’t afford to provide a sub-par experience for your mobile visitors. Mobile-friendly websites will help you build a great experience on small screens, so people get the web experience they deserve.
Invest in one for your small business website today to see the benefits yourself.
If you want to learn more tips for optimizing your website experience, head back to our blog. You’ll learn how to use your site to improve your business.
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