When the housing market takes a downturn, you may need to take a creative approach to find new clients. There are bound to be people looking to buy or sell a home in any market, so your goal will be to find those that might be willing to work with you. In addition to locating clients through regular means, here are some other ways you might not have considered.
Contact Former Clients
Send a pleasant follow-up message by post, email, or social media to former clients to see how they like the homes you helped them to buy. They will appreciate your thoughtfulness, and you can ask if they know of anyone else who is thinking of selling a property. Sometimes they can think of a relative or coworker who is planning on a future real estate transaction when, for example, they get married in a few months or after losing a spouse and planning to downsize. Staying in touch is a great way to obtain repeat business through referrals.
Utilize Social Media
You are probably already using social media sites as a realtor, but what about optimizing your posts as an expert? Share informed opinions about housing trends, community development, and new real estate laws or tax reforms that will interest readers. You could become the go-to blogger they read faithfully and then contact you for real estate needs.
Register With a Realtor Marketing Service
You may want to work with a real estate agent marketing service, like those at marketing.homes.com that specializes in promoting your services as well as any properties you are representing. With connections to the community and region as well as a network of support services, a real estate marketing service can give your career the boost it needs to attract more clients.
Increase Community Exposure
Get involved in the local community at trade shows, festivals, and civic events. Sponsor youth sports teams and donate to charitable causes. As people get to know you and your commitment to the area, they will be likely to remember you when they or someone they know needs a real estate agent. Your face and name can become synonymous with leading realities in their neighborhoods.
Take advantage of these strategies to promote your services to a wider audience of prospective clients. With increased exposure, you can attract interest and build a public profile that people will recall when they are looking to buy or sell a home.
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