Even though we are living in a very digital world now where much advertising is conducted via the internet, printed signs placed strategically out in the real world can still be very helpful in growing your business. If you are selling suits, one of the best ways to advertise is to print high quality photos of men in well-fitting suits so that other men can see how dapper they too might look in a suit. Here are five ways signs can help your suit business.
Word Of Mouth
Just like with Instagram or Facebook ads, people will see your signage out in the real world and tell their friends. Say a man happens to pass a billboard or bench with your sign on it and later that day a friend asks him if he knows where he can get a nice suit in a pinch. Your business’s name will be fresh on his mind and even if he hasn’t been your customer himself (yet), he may think to recommend you.
Subliminal Messaging
Internet ads are often blamed for controlling our minds or sending us subliminal messaging, but printed ads have been doing the same thing for years. For example, a man may not even realize he’s in the market for a new suit and then he’s sitting in traffic and sees your billboard and it puts the idea into his head that his old suit doesn’t fit very well anymore. Next thing you know, he’s walking into your store.
Cost-Effective
Signs are actually a very cost-effective way to grow a business. They are almost guaranteed to bring you new customers and in turn income, and the cost to install them is actually relatively low. Try calling the phone numbers on bus stops, benches, or billboards sometime to see how much the ad space costs to rent. You may be pleasantly surprised.
Brand Reinforcement
When men think of suits, you want them to think of your company. Don’t allow them to forget your name. Make sure they see it all the time, wherever possible, whether that be on the internet or out in the world. Remember that even people who spend a significant amount of time online still have to go outside sometimes. Everyone has to commute in one way or another, and eventually, they’ll look up from their phones. When they do, make sure they see your name.
Printed signs as smart advertising strategies are not a thing of the past! Make sure you set aside some room in your ad budget for signage, especially locally, and before you know it every man you pass by will be wearing one of your suits.
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