So, you own one of the billions of websites that are online at the moment. You want to know what SEO techniques work, so you can get your site to rank higher on search engines like Google.
Well, you’ve come to the right place! Below we’ve broken down 8 must-know SEO tips and tricks for website owners. So, keep on reading if you want to know everything that you need to know to get on the first page of a Google search result.
- Master Keyword Planning
No matter what kind of website you own, if you want to get the most out of your SEO and digital marketing strategy, you need to master keyword planning. This is especially true if you own a news website or blog, or any other kind of website that is content-driven.
A pro tip? Be sure to pick keywords that have a high search volume and a low competitor ranking. This will make it easier to rank for those keywords, all while still allowing you to get plenty of clicks in the process.
- Create a Content Management Strategy
Another thing that bloggers and new website owners need to have in place is a content management strategy. Having a plan in place for what you’re going to post, and when you’re going to post it, is the key to sustaining long-term success with your website.
Even if you don’t own a blog or news website, a CMS is still worth considering. That way you can make sure that you’re constantly updating and improving your site over time.
- Improve Your Website Speed
One of the fastest ways to lose a user, especially if they’re new, is by having a website that doesn’t load fast. To make sure that your website’s speeds are up to par, we recommend that you check your speed ratings using this free tool from Google.
If you get a bad score, don’t worry too much. Google will even give you some helpful tips for how you can improve your website speed today. Pretty neat, right?
- Perfect Content Formatting
Making sure that your website stands out in a positive way to both users and search engines is the obvious goal of an SEO strategy. And one way you can check both of those boxes is to format your content with SEO in mind.
Simply using paragraphs, headers, and short sentences is more than enough to get the job done. So, take a second and scan the content on your site to make sure that it’s formatted using those three things.
- Use Media Files the Right Way
Media files are a great way to spice up your website. With things like pictures and videos, you can make your site more engaging and help keep users around for longer than a few seconds.
With that in mind, it is possible to go overboard with media files. Doing this can not only muddy up your website, but it can make your site load slower, which isn’t what you want.
Our advice? Limit yourself to a few media files per article, post, or page. That way you can get all of the pros of using media files on your website without having to worry about any of the cons.
- Implement Whitespace Design
We’ll be honest. It’s very much possible to have a website that looks good, and runs well, while not utilizing whitespace design. But it’s much easier to have a site that is both of those things while utilizing whitespace design, which is why we recommend it.
Not sure what whitespace design is? It’s simply using the color white as your website’s main background color.
Doing this makes your content easier to read, as well as helps the design elements of your website flow well together. That way your site is more legible, and thus, offers a better user experience, something search engines care a great deal about.
- Simplify Your Website Navigation
Have you ever gone to a website and, after clicking around for a bit, couldn’t find whatever it was that you were looking for? If so, you most likely closed out of your window or went back to your search results to try your luck with another website.
It goes without saying, but as a website owner, you don’t want your website to offer this kind of user experience. That’s why simplifying your website’s navigation is crucial, especially if it has a lot of content on it.
Our advice? follow the “3 clicks or less” rule. Make sure that everything on your site, regardless of what it is, can be found in 3 clicks of a mouse or less.
- Let Google Help You Out
We’ve already talked about some of the tools that Google offers website owners to help them improve their website’s SEO. There quite a few other notable tools, like Google Search Central, that can help you out SEO-wise, too.
Again, these tools are made by Google, the most popular search engine in the world. They’re also completely free to use, which means you have no excuse to not at least give them a try.
Looking for More Helpful SEO Techniques?
If you own a website, and you want to master SEO, you need to keep these 8 SEO techniques in mind at all times. If you do so and create quality content you should be able to get tons of clicks over time.
Looking for more web design tips and tricks? Check back with our blog daily.
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