Web analytics is a vital tool for any business website. It is used to monitor its performance and analyze which areas to improve. There are different web analytics metrics available, including website traffic, user demographics, bounce rate, conversion rate, and SEO ranking. Some people think that you need to be excellent in mathematics to understand web analytics. However, this is not the case because these tools will automatically collect data and present them for easy understanding and analysis. There are other myths about web analytics out there, and we listed some of them.
The higher the number, the better
A high volume of traffic on your website is not bad. However, it should not be the only thing that you need to focus on. The traffic quality is more important because it will determine if you can convert these visitors into customers. For example, several people access your site, but only a few of them belong to your target market. They are less likely to do business with you since they are not interested in what you offer. However, if the traffic you get is from your target audience, who are already interested in your products or services, the chances of getting more sales will be higher.
All tools give the same results
There are different tools designed for the same purpose, but it’s not true that you will always get the same result. For instance, one application may give you different data on the number of visits on your site because it considers traffic coming from the same IP address within an hour as one count. Another tool may consider each visit from the same IP as one count so it will have a different result.
A high bounce rate is always bad
Bounce rate is the percentage of how quickly the users leave your site. It means that they only spent a few seconds there. They didn’t access other pages or action something. This can be seen negatively most of the time because it shows that users are not interested or they don’t like what they found. However, there can also be a positive side to it. It could be that the users found what they were looking for right away, so they left the page immediately. They may have been looking for your opening hours, contact number, or email address, and they got it fast, thus the reason for the bounce.
All you need is data
The data that you will gather from web analytics is indeed essential and by the way, Google One is the best to store data that you gather. However, if you will not act on it, then there is no use to it. The reason for gathering data is not just to analyze it, but to do something once you find the areas that you need to improve on. You require action to enhance the performance of your site and reach out to your target market.
Now that you know the facts behind the myths on web analytics, you will be able to use the tools better to improve your site and conversion.
Image: https://pixabay.com/photos/analytics-charts-graphics-marketing-2618277/
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