After months of paperwork, training, and interviewing new employees you’re finally able to open your medical spa. You have the building and you have the latest medical spa treatments. However, there’s something important that you’re missing: medical spa marketing.
If you want to have a successful opening, then marketing needs to be a part of your medical spa business plan.
It doesn’t take too long to put together a comprehensive marketing plan for your new spa. Are you ready to build your first plan? Keep reading to learn what you have to include.
Local SEO
Search engine optimization helps new businesses that want to build a loyal following. Start by opening a Google My Business profile and making an account for your business.
Be sure to fill out your profile as completely as possible and to add plenty of pictures to show off your space. Once you’ve done that, do the same thing for Yahoo Local Works and Bing Places.
Having a full profile makes it make likely that search engines will show your business in results.
Make sure you have local qualifiers in your website content if you want to boost your rankings. Mix and match the names of your services with your town or city, region, and even zip code to make yourself more visible. If you’re interested in learning more ways to improve SEO, check out more on this site.
Visual Marketing
When you’re marketing your spa and treatments it’s best to take a “show, don’t tell” approach.
Some people that find your business may be more used to seeing some of your offerings at a dermatologist’s office than at a spa.
You can easily take high-quality videos and pictures with a camera phone. See if any of your employees would be willing to do explainer videos to go into detail about the treatments they offer. Before and after photos would be a great way to show your expertise.
Social Media
There’s a big difference between having an active social media presence and having profiles on social media platforms. Everything we just mentioned about visual marketing and local SEO can come together as a powerful marketing tool on social media.
Posting and replying to people can be helpful, so can running social media ads. However, if you really want to get the most out of social media, you need to dig into what you can do with business profiles.
Set up a chatbot that can answer simple questions visitors may ask. Add a booking extension to your profiles so people can schedule appointments when they’re on your profile.
The True Key To Effective Medical Spa Marketing
When you’re creating your medical spa marketing plan, the most important thing you can do is update and iterate. See if your efforts are working and feel free to make adjustments as needed.
Do you want more marketing tips? We have so much helpful content on our site for budding entrepreneurs. Be sure to browse our marketing and business posts so you can truly take your business to the next level.
You must be logged in to post a comment.