As you know, when people go online to search for something, it is keywords that ultimately determine whether or not they find your business quickly and easily when search results appear. In fact, you should look at keywords as the bread and butter of your company’s search engine optimization. After all, when no traffic gets directed to your website due to a poor choice of keywords, the end result is no sales. If you want to make sure you’ve chosen the very best SEO keywords, keep these tips in mind to find success.
Study Your Competition
When looking at your own keywords, it also pays to scrutinize ones being used by your competitors. If a competitor is consistently ranking ahead of you on search results, they obviously know something you don’t. By examining the keywords of the competition, you can often find new keywords that may also work well for your business.
Check Your Rankings
While you may be satisfied with your current search engine rankings, there is always room for improvement. Therefore, check where you are ranking now in regards to your competition, and look for ways to improve upon that. For example, you may be able to create new pages on your website that will target specific audiences, enabling you to increase your SEO ranking.
User Intent and Volume
If you have chosen the best keywords for your business, they will possess a combination of words and phrases that target both user intent and volume. In other words, they need to be words that are not only widely used for searches but also ones that help bring the right customers to your site, meaning ones that will result in sales rather than just a quick glance at your website.
Head Terms and Long-Tails
Since the best keywords come in all shapes and sizes, you’ll know you’ve got the best ones working for you if you have a combination of head terms and long-tail keywords. While head terms are short, high-volume keywords that are very competitive among businesses, long-tail keywords are instead of a conversational tone, more specific to your business, and less competitive, meaning you’re more likely to have increased traffic coming to your site.
Since there is so much competition for prime keywords in today’s corporate world, brainstorming your keywords to see which ones are working or failing for you is crucial. By adapting to changes and making SEO a top priority, you’ll see increased levels of online traffic coming your way.
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