At one time, a company’s product was the most valuable thing they possessed. Today, data is king. That is why so many companies will go out of their way to spend thousands of dollars bringing in data analysts onto their staff. This is done to help the company have a clearer vision of the future and where the most opportunity for growth can be found. However, that is not going to happen if you don’t provide your analysts with the tools they need to do a good job. Thus the following includes four tools you can use to gather essential business data.
Social Media Audience Insights
There’s no doubt about it; every company needs to have a social media presence. Everyone from your local dentist to the soda pop giants of the world takes to social media to spread their message. However, the reasons for having a social media presence aren’t simply for marketing reasons but the data that can be potentially gathered from your audience. Through the use of the audience insights feature such as on Facebook, a data analyst can quickly deceiver who is watching your product and who is more likely to purchase from you.
Google Trends
One of the most popular and effective data gathering tools today includes Google trends. Having this feature at the ready can help your analyst gather real-time data on what is trending around the world and even within your own community. For larger companies, this can be a great tool to have added onto their Zudy applications as it will provide a large number of employees with the ability to catch rising trends within the industry.
E-Mail Marketing
If your data analyst is going to do a good job for you, they are going to need to know where you are at the moment in terms of your email marketing. This tool will provide them with insight knowledge of who your most loyal customers are and what types of marketing are and are not working for you. If you do not have this set up just yet, there are several email marketing tools you can choose from.
Internal Business Tools
The fact is that in order for a business to be successful, it needs to know what it’s doing each and every day. That is why data analysts don’t just concentrate on the customer side of the business but also on what’s going on internally. Through the use of internal business tools, analysts can begin to gather data about areas that may not be producing the most for your company.
The list above demonstrates the various tools available which may help your data analyst gather the proper essential business data. Of course, it is recommended to choose the ones that directly apply to your particular industry and business.
You must be logged in to post a comment.