When your startup is ready to launch, use a variety of media to get the word out. Attracting plenty of new customers at first will give you a solid base on which to continue building your business. Here are some tips for promoting your company in different ways to catch the public’s attention.
Physical Marketing
Put up a sign in your office window or storefront to let people know you are open for business. Have an attractive and readable sign placed on the door or as a banner across the entrance. You can also use advertising flags on the outside of your premises to let people know you are there. Use bold print rather than a fancy script in an eye-catching color that drivers and pedestrians will notice.
Online Presence
Set up a simple and distinctive website for your business. Include important information about your start date along with any discounts or promotions you are offering. Arrange the website information strategically to inform readers what your business does and the best ways to contact you. Some companies include prices, but others wait to discuss that when people come to shop. The website should be neatly organized and easy to read in attractive colors like your signage.
Social Media
Use your social media platforms to let others know about your new startup. In fact, you can set up a Facebook account just for your company to help inform viewers who are searching the Web for your product or services. Take advantage of other free social media like Instagram and Twitter to establish a business identity. You should also consider using Linked In to develop your professional persona.
Local Business Groups
You might want to join the local chamber of commerce where you can network with other area professionals and pass out your business card. Becoming a member of community civic groups like the Lions or Rotary is another way to get acquainted with local businesses and let them know about your company. You can also get information from seasoned experts about topics and interests you may share in common.
Send Direct Mail
Use postcards or basic greeting cards to community groups and other companies that might want to do business with you. Choose an attractive design that is humorous or community-oriented. Include a friendly greeting with your company’s name, logo, a slogan if you have one, and your contact information with a friendly invitation to get in touch with any business needs.
You don’t have to spend a fortune to market your new business. Use these opportunities to spread the word and start making connections in the region or online.
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