With the emerging trends in business technology, the internet has become an integral part of business today. This is because more people spend their time on the internet than in the past. There are over 4.5 billion internet users worldwide, and over 3.8 billion users have social media accounts.
Even having a website alone cannot help you if you want to take advantage of market penetration opportunities available online. Instead, you need to go the extra mile to manage your online presence. Online presence management has many benefits, ranging from boosting your marketing efforts to connecting with your customers.
Luckily, many tools make everything easier for you to get online and reach out to your customers. So, if you’re wondering how to manage your online presence, here are the tools to look for.
HootSuite Platform
HootSuite is a social media platform that integrates with other social media platforms such as Facebook, Twitter, Instagram, and Google+. With these social media platforms, you can schedule posts ahead of time and focus on peak performance times for each platform.
With a HootSuite, you can manage all your social media in one location.
Buffer Tool
With the buffer, you have 25 social accounts, allowing you to use one interface to post across your platforms. In addition, buffer promotes business trends because of the integration of analytics and insights. This makes it easy to tweak your social media strategy based on data.
Buffer is very convenient when it comes to scheduling. You can create a custom schedule for each day with a lot of ease, whether you do it daily, monthly, or annually.
Buffer also provides insights. You won’t be wondering when to share your next information on social media platforms. Buffer lets you know the optimal time to post because it keeps track of all your followers.
Cyfe Online Presence Management
Of course, a small business requires different social media platforms for marketing. So depending on your type of business and the online presence management software suitable for your business, you may need different data to analyze. And that data should be Cyfe.
With Cyfe, you can gather all your statistics and display them on your custom dashboard for easy viewing. This can save you a lot of time because your social media online presence contains a complete summary. In addition, you don’t have to worry if you need more analytics because Cyfe goes beyond the social media platform.
WordPress for Small Business Online Presence Management
WordPress is all about savvy online business. This content management system enables you to regularly update your website with new blogs and create new stories. WordPress has a slight learning curve but is very easy to tackle with favorable features.
This tool is very flexible in that you can create anything with it, ranging from a business website, a portfolio, a blog, an online community, and an online store. It’s also simple to use once you master it. For example, you don’t need to know how to code to get a responsive website up in minutes when you use WordPress.
Online presence management tools like WordPress are built to help in maintaining and keeping your site secure. It’s one of the most popular web design tools worldwide. It has several pre-designed themes, resources, and useful plugins to enable you to build, modify and update your sites.
WordPress is also suitable for starting up a business and want to carry out tasks like local listing management. It’s a budget-friendly option that you can use and scale up as your business grows.
WooCommerce Tool
This is one of the best e-commerce solutions available on the market today. It’s a popular WordPress plugin that is easy to start.
With WooCommerce, you can manage sales, shipping, payment, and other common business tasks. You can also find extensions to add to its functionality.
WooCommerce is completely free. It also gives you a chance to scale from small business to large business entities.
WordPress ensures there is enough security and frequent updates that help in protecting your site. In addition, if you’re using DreamHost’s managed WordPress options, then you’re protected by a built-in firewall that gets rid of additional security logins.
WooCommerce also has SEO-related features, thanks to its built-in feature. You can also add some relevant extensions such as SEO Friendly Images if you want. But if you’re going to improve your store’s chances of getting to the first page of Google, download a WordPress SEO plugin.
Shopify Online Presence Management
Shopify is another e-commerce platform that can build and customize your small business in online listing management every time. Moreover, Shopify provides you with quality services to guide you on how to manage your online presence.
Shopify is very reliable, making it one of the largest e-commerce options on the market. The tool is also easy to integrate, especially if you’re a DreamHost customer. Shopify also has an app store to download add-ons to provide you with functionalities such as shipping, social media, and accounting.
With Shopify, you can also get 24/7 support via chat, email, and phone. In addition, their comprehensive help center is their support center that provides you with everything from tutorials to troubleshooting guides.
Google Analytics
When you want to be successful in your digital marketing, you have to make data-informed decisions. And the biggest name for search and analytics is Google Analytics. Additionally, Google Analytics will help when it comes to integrating Google’s tools with WordPress.
You have many opportunities to use Google’s free tools to increase your marketing efforts, thanks to the REST API. Likewise, using Google’s analytics tools is free, and there are many options to choose from. One thing with Google Analytics is that they’re reliable.
It can be tricky to boost your SEO and get better rankings on Search Engine Results Pages when testing. Fortunately, Google provides lots of testing for tasks such as improving the Schema markup on your website.
Manage Your Online Business Presence with the Right Tools
Online presence management is crucial for any business operating in the current world. Without a strong online presence, your business will be as good as dead. However, if you get the right tools, you can build an online business platform without spending your entire time online.
Aside from the tools, we’re also here to help you grow online both as a person and in business. Read our articles on this site and learn various ways to manage your life and business online and offline.
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