Best B2B Email Marketing Softwares In 2021

Are you an email marketer looking for some best B2B Email marketing software in 2021? Read the article to know more.

Introduction

After the pandemic has hit the global market, business owners are consistently making efforts to improve marketing. Amidst this situation, email marketing remains a robust tool and one of the most favorable among marketers.

Did you know that email marketing gives a return on investment (ROI) OF us $42 to every $1 you spend? As B2B email marketing is different from B2C email marketing, the nature and usability of software are also different.

Email marketing software is much more than just drafting a format and sending a few emails. These tools contain several features that help you target the right audience, enhance the audience base, assimilate all the marketing channels and segment your lists. All these turn this software into a powerful business as well as a marketing solution.

However, the ultimate usability of B2B email marketing software is related to earning more revenue. Therefore, this article has jotted down some popular B2B email marketing software. In order to do this, we have considered the following factors such as price, features, ease of use, functionality, and of course, your needs.

What Is B2B Email Marketing?

Have you heard about both the terms- B2B and B2C? Are you confused between these two? Well, let me tell you that both these terms are deeply connected to the marketing activities of a brand or a company, but the former differs from the latter in several aspects.

B2B means Business to Business, while B2C means Business to customer. The only common goal between these two is Return on Investment (ROI). While B2C communication relies more on emotions and customer-centric processes, B2B focuses on facts, profit, and information.

Therefore, in B2B email marketing, you do not target your email campaign to an individual customer or even a group of customers. Instead, as the name suggests, your target audiences are businesses. But, unlike customers, businesses do not fall under mind-blowing tricks that every other company uses.

While communicating with them, keep in mind that they want more facts, more numbers, more info, and profit. Therefore, it is evident that their strategy is much ahead of yours.

What Is The Significance Of B2B Marketing?

Now the perception about the importance or the significance of email marketing is different to different types of marketers. Moreover, it also depends on the statistics of email users all over the world. According to some recent research, the total number of email service users has crossed 2,9 billion in 2020 globally.

Furthermore, as per some other reports, in 2019, the most crucial B2B marketing strategy was email marketing. Due to this large email users base in the business sector, it is necessary to target businesses with emails. This is why email marketing is a safe and more convenient to use marketing tool than any other.

Now, let us focus on some of the best email marketing software available in the market. Basically, email marketing software simplifies the tasks of marketing professionals with its unique functionality. Keep reading the following section to get some incredible suggestions for B2B email marketing software.

1.  SendX

The features of this simple, flexible and affordable email marketing software are as follows:

• You can give your marketing a new dimension with this tool – ‘autopilot mode.’
• Unlike other similar tools, you can send uncountable emails to your targeted audience every day.
• Moreover, you can also develop signup forms and embed them on your site using SendX.
• In order to boost sales, it is possible to create attractive pop-up forms with SendX editor.

2. MailChimp

Its business-friendliness and easy-to-use design are two reasons for its popularity. The features are as follows:

• It provides customized and easy-to-build email campaigns. In addition, the drag and drop editor offers a plethora of options such as theme selection, adding external elements, etc.
• It is also compatible with many other software platforms; thereby, it is evident that the tool is super flexible.
• Transparent reporting facilitates the optimization of future emails.
• The free plan includes up to 10,000 monthly email sends and also up to 2,000 contacts.

3. ActiveCampaign

ActiveCampaign is the most suitable software as it has hundreds of built-in automation through which you can personalize campaigns. The facilities available are:

• The automation features ease the audience interactions.
• The 300 Plus integrations with other software indicate its flexibility.
• The plan levels consist of services of data implementation and migration.
• The surface of the software is interactive. In addition, it includes many resources for specific questions that can arise in the course of the process.

4. Sendinblue

This email marketing platform is feasible for automated email campaigns and transactional emails. The key features are:

• With their Email Send Time Optimization feature, you can schedule a particular campaign. The best part is that the emails will be automatic as per the most convenient time of the recipients. The software determines this time based on their past behavior.
• The drag and drop editor helps to create and edit email campaigns.
• What’s more? The platform supports more than two languages like English, German, French, Italian, Spanish, and Portuguese.

5. AWeber

It is perfect for small businesses due to its simplicity and cost-effectiveness. The characteristics are given below:

• The uncomplicated autoresponder enables you to send well-timed, scheduled emails to your audience.
• If you have a YouTube account, then this is an add-on for your business. With the ‘Video block’ in AWeber, you can create a catchy image of your YouTube account. Furthermore, the platform allows you to hyperlink the image to the original video.
• The three powerful editing options facilitate email building to a great extent. – Plain Text Messages, HTML Editor, and Drag & Drop Email Builder.

Summary

Now that you have known the top-performing B2B email marketing tools, you can quickly shoot mails to targeted businesses. Those we have suggested above are the most popular ones globally, including some distinctive automation features.

These advanced platforms will enhance the chances of audience engagement even more due to their personalization facilities. So if you like this article, then share it with those who will find it helpful. Also, do not hesitate to share your opinion in the comment box below.

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