The explainer video has been increasingly popular in recent years. The high expansion of e-learning services such as online courses, as well as the increase in overall video use, such as video integration in online journals, are significant indicators. Online courses are considered a particularly fast-growing category of the e-learning industry.
Since video is one of the most effective and expressive non-textual media for capturing and communicating information, explainer video plays a critical role. Simultaneously, businesses are implementing eLearning programs to take advantage of their potential for achieving economies of scale in knowledge transmission among employees. Explainer videos are crucial in this situation.
An explainer video efficiently delivers complex information to a specific audience in a short amount of time. Therefore, storytelling and multimedia are determining factors for it.
Explainer video apps are running in a flourishing market with various solutions. They can hugely help generate profit if they’re done correctly. However, if the video is not well-planned, it can become a wasteful process. Explainer videos that have a solid plan behind them are the most successful and offer the highest return on investment. In this article, we’ll cover a specific procedure that, when followed, will help you enhance the success of these videos.
Business-to-Customers (B2C) marketers all around the world have quickly adopted explained video as their favorite content format. Explainer videos are now used to educate, entertain, motivate, and connect with potential customers at all phases of the sales process.
A marketer might use a number of video types for a variety of reasons, including raising brand awareness, increasing website traffic, or just presenting industry information to a dedicated consumer audience. As a matter of fact, explainer videos in particular have proven to be successful when it comes to planning video marketing strategies.
Let’s take a look at how an explainer video impacts the audience’s engagement to your business and how anyone can plan a profitable video.
Explainer videos affect customer engagement
To elaborate on this concept, an explainer video introduces the viewer to a certain subject – it may be a summary of the features of a new product or service, a brand showcase, or a process overview on how a certain app functions. A short instruction on how to use a product or software application can also be included in an explainer video.
In addition, explainer videos can encourage viewers to visit your website to learn more about a product, service, or organization. This type of video may also be used to promote your brand and show your company culture, further engaging customers and increasing brand recognition.
When a customer likes an explainer video, they are twice as likely to share it with their friends as they are with any other sort of content. This is due to the fact that a video is more likely to be received than a long essay, confusing infographic, or lengthy e-book. While there’s no certainty that a video will “go viral,” there’s a lot more chance that it will be shared widely than a web page.
Marketers who have used explainer videos in their marketing strategy have seen the benefits firsthand: more than 80% claim that videos help them generate leads, increase website traffic, and boost sales. This is due to the fact that videos serve the sales process far better than a marketing strategy consisting solely of text material. Including explainer videos can boost your ROI and conversion rate significantly.
Explainer videos that target specific themes, products, or services can be tagged and named with keywords to improve your SEO marketing and drive more visitors to your website through various channels. Since Google uses algorithms to determine how long visitors stay on a page on your website, having explainer videos on your website enhances search engine rankings.
Regardless of how intriguing the topic is, a long video will lose viewers as it progresses. Explainer videos are effective because they are brief and straightforward. Consumers today expect to obtain information quickly and don’t want to waste time reading through online pages or viewing a long video simply to find the information they’re looking for.
You can swiftly deliver your message in an appealing way while ensuring the audience receives the most important information by using an explainer video.
Another key factor is that explainer video software is relatively cheap. Companies can save a lot of time and money by placing texts and graphics to work and adding the fun factor to capture the interest of their audiences.
You don’t have to break the bank to make an explainer video. Today’s improved technology allows for the creation of high-quality, professional videos for a reasonable cost. When you choose a professional video marketing company, you can safely bet that your film will accurately do the job but the costs would turn out way higher.
One thing’s for sure, explainer videos aren’t used by everyone yet. If you already have explainer films on multiple marketing channels and video platforms like YouTube, you’ll not only keep a competitive edge over your competitors, but you’ll also increase search engine rankings, allowing customers to find you first, before going to a competitor’s site.
Tips for planning a profitable explainer video
Here are five tips for making these explainer videos in a way that can benefit your company’s bottom line.
Identify your target market
It’s critical to know your target market before creating any form of commercial or marketing content. You’ll need to know them in order to make an explainer video that appeals to them. You’ll want to get a sense of their preferences. Understanding the age/generation of your potential consumers can also be beneficial. It may have an impact on the strategy you choose.
Make a list of your selling points
You want to illustrate what makes your product or service special and valuable in explainer videos. You should also highlight how your product or service helps your target market solve challenges. Make a list of the most important selling points and select your top three or five from that list.
In your video, you should touch on each of these points. Since these videos should be kept brief, consider how you can get your argument across quickly. It is also recommended to skip ahead in the video to these parts, as there are some scripts that take an excessive amount of time before explaining the main selling elements. Keep in mind that viewers can rapidly switch off a video.
Include your call to action
What do you want your audience to do once they’ve watched your explainer video? Do you want them to call you, for example? Do you want them to send you an email? Do you want people to click on a link you’ve included in the description of your video? Whatever it might be, it is critical that you include a call to action in your script.
Write an attractive script
You’ve already put in the majority of the effort. It is vital to put some effort into your script. Write an outline to organize your ideas and arguments, and adjust it for video effectiveness. Adding humor, making the language more natural, and putting up the right visuals are all essential parts to make your explainer video a smooth one to watch for your viewers.
Choose your characters and captivating visuals
For your explainer video, you should use characters who are relatable. This may include matching the characters’ ages, dresses, and voices to those of your target market. If your video includes voiceover narration, you should look for a suitable voice. When it comes to voicing these videos and customizing them as much as possible, you have a lot of alternatives.
You may also want to include certain visuals in your video, such as a product that you want to show in action. This can be done using a combination of media, such as images or video, or it can be entirely animated.
In either case, you’ll need something to project on the screen for each section of your script. If there are any specific graphic elements you want to include in the script, make sure to include them.
Now that you know what steps to follow in order to plan your explainer video, it’s time to incorporate them into your video marketing strategy. You may do this in a variety of ways, including putting them on your website and landing pages, as well as using social media and video platforms. These explainer videos can succeed differently depending on the industry you’re working in.
Overall, explainer videos can have a significant influence over time if you take the time to create them properly and professionally and then release them using a platform you think will be most useful.
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