Renting a retail location isn’t cheap. That’s why it’s crucial to take full advantage of every square foot. However, many store owners don’t know what to do with their blank walls. What’s the best way to transform this empty canvas so that it better serves the customers?
Look Beyond the Sales Floor
Retail stores all have vertical space, even the smallest ones. Too many owners, however, only take advantage of the sales floor. While the floor can hold a reasonable amount of merchandise, it tends to fill up quickly. Before adding more display tables or racks, it’s time to start searching for used gondola shelving for sale near me.
Gondola shelving is one of the most efficient ways to display more merchandise without adding clutter. These shelves can fit in a range of tight spaces, ensuring a perfect solution for retail stores of all shapes and sizes. These free-standing units feature a flat base and a vertical display board. This design lets retailers display products from the floor to the ceiling.
Visual merchandising is essential in the retail industry. Products placed at eye level sell more than those on the floor or out of reach. Shoppers tend to notice products on higher shelves from a distance, and kids like to reach for merchandise on the bottom bracket. Installing gondola shelving units lets store owners sell merchandise from every angle.
Successful retailers always weigh the pros and cons of how to place and display their merchandise. Gondola shelves let retailers position products with the highest profit margins where customers will easily see them. They also prevent smaller items from getting lost in the shuffle. The more products customers can see, the more sales the store will make.
The Versatility of Gondola Shelving
Gondola shelves are perhaps the most popular display fixtures in the retail world. These shelves are incredibly versatile. Depending on the model, the fixture may have pegboards, slats, or notches to secure hooks, baskets, or additional shelves. Retailers can customize their gondola units to hold all types of products.
It’s possible to rearrange every aspect of the shelving unit to fit the store’s needs. If a retailer wants to hang smaller merchandise, they can place supporting hooks in the pegs. Wire baskets are a great way to showcase larger products. It only takes a few minutes to move the components around, so owners won’t spend too much time preparing for an upcoming merchandise launch. The quick and easy assembly also makes it simple to change the setup each season.
While most merchants only use shelves to display products, it’s possible to change the entire layout of a store by moving around the shelving fixtures. Customers prefer stores where they can locate products quickly. Pushing the vertical board of two shelving units together creates a double-sided aisle. Forming several aisles throughout a storefront will help direct customers to the right products. Aisles also make it easier to organize the store by category or theme.
Create a Customer-Friendly Shopping Experience
Customers want to shop somewhere that is clean, tidy, and coherent. They avoid clutter, chaotic shops. Installing a few gondola shelving fixtures is a convenient way to improve a store’s aesthetic appeal. It’s time to put that empty wall space to good use and get the most out of your retail store.
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