Despite the rapid growth of Instagram with over 1 billion monthly users, there are still several business owners and entrepreneurs who underestimate the power of Instagram. As a result, they miss out on using Instagram, which puts them far behind their competitors in their niche. People who take a serious note on social media platforms, especially Instagram, seamlessly dominate the market, making big money. Some entrepreneurs are confused about what to do on Instagram to grow their business further. This article provides some of the expert-level Instagram tips to follow while focusing on business growth.
8 Tips For Entrepreneurs To Follow On Instagram
Provide value-added content
The first and most significant tip is to share content that provides a lot of benefit to others. It is essential to identify your goals. Then create a proper content strategy as to what to post to meet your business goals. At the same time, be sure to create content that your followers will love instead of sharing posts about your personal life now and then. When you share content that interests your followers, they are more likely to share it with their family and friends on Instagram. People start gaining trust in your paid services by sharing valuable content for free, and you begin receiving rewards. Therefore, if you want to get more rewards, you must start sharing value-added content without hesitation.
Create quality photographs
Keep in mind that you’re going to post on Instagram so that square images will be fine. Make sure your background has neutral colors to avoid color casts. Put off all the outdoor lighting and stick to using the morning light for best results. Capture a wide shot, and you can crop later. Make use of the color palette to enhance your images. Flat Lay your product images to make more people take a look at the picture. Along with these optimization tips, you may include relevant hashtags to increase automatic likes for Instagram posts, making more people find and buy your products.
Make use of IGTV
IGTV, the new Instagram feature, allows users to create videos for up to 15 minutes. Well, you can repurpose videos from your other social channels. Similar to Instagram Stories, IGTV allows users to add a swipe-up call to action where you could link to your landing pages to drive sales and conversions. Cross-promoting IGTV videos on Facebook and other social media channels is an effective way to reach new audiences who could turn into your potential customers. Moreover, IGTV videos need not be so perfect. So you can create them in significantly less time which is an added advantage.
Share your knowledge about making money.
After getting started on Instagram, your business will achieve brand status. However, there is nothing wrong with disseminating your knowledge to your audience. Sharing basic information about how your trade works can keep your audience hooked with your profile. You may re-share product and tool reviews that your peers share with you on Instagram. You can also preach business tips that might be a perfect solution for people battling to troubleshoot a particular problem. This kind of interaction will make people start talking about you with their community, gaining new prospects and business opportunities. When you guide people with your handy tips, people are more likely to visit your profile back again and refer you to their friends as well, which is an excellent way to grow your Instagram account with more followers.
Embrace your audience
Instagram is a social media platform, and you need to interact and socialize with people around you. Start interacting by leaving positive comments beneath their Instagram posts and give likes for some of their images, and they will give back to you in return. To make comments appear distinct from others, you may share about other companies in your niche, which will show the human side of your brand. That is uncommon in this competitive corporate world, but imbibing this quality can lead to successful collaborations.
Be genuine
With the growing popularity of Instagram, most brands, marketers, startups, and even Influencers find it pretty tough to stay at the competitive edge and retain their brand presence. So the question that arises here is whom we should serve on Instagram and in what way? And how can you stand out on the crowded platform where followers do anything for their favorites? There is only one answer for both these questions. You have to be unique and authentic. You would’ve become familiar with hundreds and thousands of people who became famous through creative storytelling on Instagram, but the point is they told real stories portraying their hardships. IGTV and Join chat are two key features that you must begin with. Keep interacting and notice how your audience responds. Finally, respond to your audience queries faster than anyone else does.
Reciprocate your sponsors and fans
Get on with promoting brands that sponsor you and use your products authentically. For example, if you run a fashion business, you can show your apparel collection and the accessories that perfectly match your clothing. Such content ideas will provide a more comprehensive vision to your followers.
Conclusion
Now that you’ve learned about the tips you must follow to run your business on Instagram, start trying each of them and grow your company even better on Instagram.
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