For many years, the insurance industry has been one of the most conservative industries. However, new technologies continue to emerge that are changing how people buy and use their insurance products. Whether it’s mobile apps, social media marketing, or geolocation-based technology like Google Maps integration, there are plenty of opportunities for your business to take advantage of these emerging technologies. This blog post will discuss five ways to take advantage of newer technological innovations to make your company more successful.
Mobile Apps
Insurance companies are beginning to create mobile apps for their customers. The advantage of creating a mobile insurance app is that it allows your clients to access important information about the policy at any time and from anywhere, essentially allowing them to manage their accounts on the go. Moreover, there are other uses for these types of apps as well. For example, some apps include a GPS feature that allows customers to picture the damage or other issues on their property and submit it directly to the insurance company for claims purposes. This is incredibly convenient because rather than having to call your office first, you can simply send over an image with one click.
Social Media Marketing
Social media marketing is becoming exponentially more popular for businesses of all industries, and the insurance industry is no different. Companies are using platforms like Facebook, Twitter, and LinkedIn to reach new customers by sharing valuable content such as blog posts, infographics, and videos related to their products. Furthermore, social media sites allow you to connect with your clients on a more personal level by enabling you to post industry-related information and share news and updates from your company.
Geolocation-Based Technology
One of the most significant technological advancements in recent years is geolocation technology. This type of programming allows companies to track their customers and provide them with more relevant information based on their location. For example, insurance companies can use this feature for claims purposes by allowing you to take a picture of the damage or even submit a claim directly from the app.
Personalized Websites
In addition to creating mobile apps for their customers, many insurance companies also invest in custom websites. A recent study found that the number of consumers visiting independent agent and agency-owned company sites has increased by nearly 30% over last year. By using geolocation technology or even search engine optimization (SEO) techniques, insurance companies can show their customers personalized content based on their buying process. For example, if an individual is looking for information about motorcycle insurance, a customized website would provide her with policy details rather than just contact information. You can also integrate software into your website and business function to benefit you, your employees, and your clients. You can use back office healthcare operation services to help you provide the best quality of service possible.
Chatbots
Many insurance companies have been investing in chatbots to provide their customers with 24/365 customer service. In fact, according to the same study mentioned above, over 40% of consumers prefer using social media or messaging for communication purposes rather than speaking on the phone. A chatbot is essentially an automated virtual assistant that runs on a website and is programmed to answer commonly asked questions to save you time.
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