An SEO audit identifies your site’s weaknesses and strengths, suggesting improvements you can make to get better search rankings. However, because this should be done for every website, it’s vital to use affordable alternatives. One of the most common issues with SEO audits is that they can get costly. Fortunately, there are several options you can find from experienced SEO experts. This article will show you eight ways to get your SEO audit done right.
1) Learn SEO yourself
This may sound like a daunting task, but it’s not that hard. There are plenty of resources available online to help you learn about the basics of search engine optimization. Start with learning about how Google works and other popular search engines before moving on to other areas like creating content people want to share. That will save money for your business, allowing you to become an effective SEO consultant.
2) Find some influencers
Influencer marketing is becoming increasingly popular, and while there are some risks associated with this type of marketing, there are plenty of benefits. There are all kinds of “influencers” out there, but finding people who can review your product/service, highlight specific features or mention your website can be incredibly helpful. Reach out and offer these influencers something of value (a discount or free product), and they will do the rest. Whether it’s mentioning you on their social media platforms or posting a review on reputable sites such as Amazon or their blog, this is one of the most affordable strategies for getting SEO audits done right.
3) Outsource content marketing
As great as content can be, creating lots of high-quality content takes up a lot of time. That means hiring someone to help create and publish this content (or even doing it yourself) can save you both time and money. Since good content is one of the best ways to drive rankings and generating traffic, outsourcing this part of your business gives you more time to focus on the more critical aspects of your website.
4) Look for SEO conferences near you
Attend local and international SEO conferences and ask the most successful people in the industry if they’d like to look over your website with a fresh pair of eyes and tell you what they think about it. Although this approach takes up a significant amount of time, it may result in getting a helpful tip or two from one of the most influential search engine optimization experts.
5) Advertise yourself as an expert on social media
SEO professionals are always looking for fresh content and new links to capture to raise their website higher in search engines’ SERPs. They will also be happy to share your content with their contacts to improve your site’s exposure and visibility online. That might not result in a free SEO audit, but you’ll get an idea if they like what you do or not.
6) Advertise yourself as an expert on directory websites
The same approach can be used by submitting articles and press releases to directory websites. You can list your website for free, and you can submit articles and press releases that describe how good you are at doing certain things related to the field of search engine optimization. Doing so may result in a link from well-respected directories, which is always better than having no links at all, considering that quality still counts when it comes to link building.
7) Automate the technical SEO audit
If you’re not too worried about your rankings, then some great resources can take care of all your basic needs when it comes to technical SEO audits. If you don’t want people crawling through your website looking at what might need fixing (when they could be doing something else), then use services such as Screaming Frog or SEMrush. Both offer great features and will help ensure your site meets Google’s guidelines overall, which is essential for long-term success online. Both have free options (though Screaming Frog doesn’t let you crawl more than 500 URLs).
8) Get free backlinks by contacting guest bloggers
When creating content for your website, think about creating high-quality content that can attract other bloggers’ attention. In that way, you can trade guest posts or interviews with other bloggers whose websites are relevant to yours. If done right, you’ll get a link from the post that’s being published on another blog, which means more traffic coming your way.
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