Brand recognition is the rocket fuel that boosts companies from the unknown into household names. Think Nike, Microsoft, or Ford; no one needs to guess what goods or services these companies produce because their marketing campaigns have already taken care of everything.
Now, more than ever, thanks to the internet, even small-sized companies have the capacity to effectively catapult their brand into the public consciousness. In turn, this increased recognition can massively impact your bottom line. Here are some of the best ways you can improve your own company’s brand recognition.
SEO Optimization
The digital-age term SEO stands for “search engine optimization” and it is essential for any business that depends on drawing online attention (which, in 2021, is almost every business). While some aspects of SEO are straightforward, like hitting certain keywords, others are more nuanced and require a higher skill level. This is where an SEO company might come in handy as a contractor.
An SEO company can do a lot to attract new traffic to your websites and other digital assets, which increases the number of people that see the products or services that you are selling. You might work specifically with an SEO company, or you might combine your SEO and digital marketing. Often, digital marketing companies use white label SEO products. This simply means that they contract with an SEO company that helps build up your marketing strategy.
Social Media
Nowadays, most businesses depend on a strong social media presence to survive and thrive. The average person spends several hours or more each day perusing Facebook, Twitter, and other social media platforms. You can capitalize on that time if you can get them to spend just a few of those minutes checking out your products.
The downside of all that social media traffic, though, is that competition for users’ attention is fierce. The typical Facebook user’s feed, for example, is inundated with content. Every company out there is looking for a piece of the pie. You need to make sure that your content stands out while remaining relevant and useful.
A few ways to optimize your social media engagement is to post frequently, encourage user-generated content, and interact frequently with your audience.
Produce Branded Digital Content
Of course, effective engagement to promote your brand depends on having something worth watching or consuming. Exclusive videos, podcasts, blogs, and similar types of content are indispensable to driving interest to your brand. By setting yourself up as a reliable source of information, you help build trust for your business, and more of your audience will return for future content. With good content, you can better convert viewers into customers. If you don’t have time to create your own content, you can often outsource it to your marketing company or to freelancers.
Referral Programs
When you institute a referral program, you’re engaging one of your best assets as a business: your loyal customer base. While most consumers are wary of advertising, they are much likelier to listen to a friend or trusted contact who advocates for your business on your behalf. Offer discounts or other rewards for loyal customers who refer new customers to your business.
To attract attention to your company, you need your brand to be recognizable. These are just a few simple ways you can increase your company’s visibility.
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