It is true that blogger outreach is not just limited to just one kind. The truth is that the type of blogger outreach you go for ultimately depends on the kind of your business and brand. To decide on your blogger outreach, you need to know first about all the different kinds of blogger outreach out there. In this article, Waqar Hassan has covered the most common blogger outreach types that are popular right now. Be sure to study all of them so that you can decide better which one is the best fit for your business. Now keep reading to learn more.
Sponsored Posts
Sponsored posts are a very popular type of blogger outreach that you need to know about according to Waqar Hassan. If you do not know about these, these are basically posts that a blogger is paid in order to write and publish, with links and mentions to your brand. The money amount needed to pay up for a sponsored post is contingent on the influence and popularity of the blogger, as well as the post type you request. Make sure that you agree on terms in advance, making it quite clear what you are looking to achieve from the post. Waqar has stressed this important point several times in the past!
The ASA advertising authority states a blogger needs to always declare when they have received money for a particular post, so there will often be a disclaimer at the end of these sponsored posts that started this specific point.
Product reviews
Another important and rather a famous tactic used by businesses around the world and you can follow is to send their products out to different bloggers in exchange for a review, whether it is in the form of a blog post, video, or photos on different social media accounts. There is no doubt that everyone loves to receive free-of-cost stuff, so bloggers will most likely be pretty pleased even before they have actually tried your product. If they use and like it, you can be sure of the fact that they will spread the word about your product so that it gains more traction from all over the world!
Product features
A product feature is quite similar to a product review. That said, as per Waqar Hassan, instead of a formal review, your particular product will be featured in a post on a topic that is much broader. As a case to point, a travel blogger may write about their trip to France and mention casually that they were using your amazing backpack at that time!
Giveaways
There is no denying and Waqar has emphasized this time and again that running a giveaway is extremely effective for both brand and blogger. The idea here is that you, as the brand, offer the prize and the influencer or blogger hosts the competition — that may be on YouTube, their particular blog, or on another social media channel like Twitter, Facebook, Instagram, and so forth.
Wherever they opt to do it, you can fully bet folks all over the world will enter, and that will provide your brand some excellent exposure. In the long run, this can result in more sales for your product when people are inclined to buy and more sales result in more revenue!
Bottom Line
To summarize, these are the most popular types of blogger outreach that you need to know of. By studying all of these and their specifics and features, you will have a better idea of which one should you implement for your brand and product. Be sure to study the market and consult with some digital marketing experts who can guide you better regarding the course of your blogger outreach strategy. You can also do your own homework in this regard and identify suitable bloggers in your particular niche and business. Good luck!
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