Building up your website’s search engine optimization can be a long and tough task. We all want to make the most out of our websites, and yet it isn’t easy to do if you’re not sure where to start.
These are the top ten ways to boost your company website’s SEO without having to put a ton of work into it! Don’t be afraid to mix and match to get the best results.
Only Post Relative and Informative Content
Although life would be easier if you could post a single page with thousands of keywords: people who land on that page will instantly leave. Part of what boosts your company’s site in search engine rankings is how long someone stays on it after clicking on your page.
Update and Post Regularly
Don’t leave your audience waiting! Instead, update your blog and post regularly. Two to three posts a day can be enough to build a great library of SEO articles and blog entries that will pull people into your site.
Minimize Your URL Structure
If your URLs are too complicated, some people may feel silly copying and pasting them into conversations or emails. Instead, minimize the structure so that no part of it is longer than ten characters. You can still have unlimited websites, but don’t allow your links to go on forever.
Seek Out Better Keywords
Where did you find the keywords your company uses? Are you sure they’re working? Seek out what your key demographic is googling, and figure out how you can make that lead back to your website.
Use Metadata on Photos and Graphics
Metadata is part of what makes your site searchable! This data doesn’t clutter or make pages undesirable, so it’s an awesome way to add traffic without becoming a pain in the neck.
Ensure Your Site is One People Will Want to Link To
Update your site and make sure that your content and your products are things that people will want to link to or talk about. It can take time to perfect this, but once you do, you won’t have to worry about a lack of visitors.
Have Someone Run Through Your Site for Errors
If your website is full of errors and dead pages, it’ll kill your rankings. So keep up to date on this, and ensure that your site can be used easily. Of course, over time, you’ll want to increase how quickly pages load, but in the beginning, simply ensuring every page works is a great place to start.
Create Unique Title Tags for Pages
You can build more keywords into your site by including unique title tags for each page! Don’t let these be too invasive, but make sure they clarify what each page is.
Purchase Mentions and Links
Most link-building services can offer companies tons of help in building their SEO. The most important way is to ensure that more sites link back to your website and that your brand is getting mentioned more often. This improves your rankings because it makes your site seem like something someone wants to talk about.
Include Multiple Headers In Articles and Blogs
The more headers you can fit into a blog or article, the more you can add keywords. Don’t post any blogs that are less than five hundred words or have fewer than five subheaders.
You must be logged in to post a comment.