As we emerge from a global pandemic wherein travel was completely restricted, marketing for travel agencies is more important than ever. Understandably, many holiday goers are anxious about traveling again, so it’s important to put their minds at ease and entice them with various travel opportunities. Marketing is an incredibly diverse field, and different marketing tactics will work for different clientele. But what marketing methods are out there?
Business Cards
One of the simplest ways to market your travel agency is through the distribution of business cards. These are the easiest physical marketing tools to distribute due to their compact size. People are happy to take your business cards as they easily slot into a wallet or purse and contain all the essential information about your business. It’s also a good idea to place your business cards in strategic places around your company building so that prospective travelers can pick them up as and when they please.
Brochures
Glossy brochures designed by professional brochure printers are the way to go for holiday marketing. These include stunning pictures of the location that you’re offering alongside idyllic descriptions. Brochures are particularly useful for older people who aren’t as technologically savvy as the younger generation. This allows you to handpick photos that you think will sell your location, steering the client’s perspective in the right direction.
Posters and Flyers
Posters and flyers are all about being eye-catching and might be used as a tool to draw an undecided person’s attention to a particular location. Posters should be placed in the windows and waiting areas of travel agencies so that passers-by or prospective customers are attracted to a location. The purpose of a poster is to engage interest so that clients will investigate further and eventually purchase a holiday.
Banners
Banners can be placed outside of the travel agency, for example, on a billboard for a busy motorway. As people travel to and from work, a holiday is sure to be on their mind, making this ideal placement for a travel advertisement. Like posters, banners are all about gauging interest so that consumers will research further and book a holiday at a later date.
Newsletters
Newsletters are a great way to maintain customer interaction and remind people of your services. Though attracting new clients is important, much of your profit will come from existing customers, so it’s important to ensure that they’re not neglected. Newsletters can feature top travel tips, seasonally appropriate holiday destinations, and the latest travel deals on offer. This reminds existing clients of that holiday feeling that they’ll want to replicate by organizing a holiday with your branch.
Magnets
Like business cards, magnets are really handy as they’re small and contain only the essential information. Typically, magnets will be placed on a fridge meaning that they’ll be seen every day, ingraining the idea of a holiday within the consumer’s mind.
Calendars
Similar to magnets, calendars are something that people will look at most days. You can have different destination photos for each of the months to entice clients to various locations. In the winter months, you might include destinations with hot climates so that the customer misses the warmth of summer and seeks this heat elsewhere in the world.
Postcards
Postcards hold particular significance when it comes to travel marketing as this is the traditional mode of international communication. This incorporates some excitement into the marketing process as the customer feels more personally addressed and will consequently be more inclined to book with your agency. They’ll be even keener to do so if the postcard entitles them to a discount.
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