Ways To Add More Services For Your Marketing Clients

Marketing services are so much more than just social media content and ads. As a marketing agency, it is your duty to provide clients with all of the tools they need to be successful – not just what you want to sell them. Below are some of the creative ways that you can offer additional services for your marketing clients (and how those services can help their bottom line).

Outsourced Support

Not everyone has time to answer every support question that comes through customer service channels. Let’s face it. This role is perfect for the client who wants an expert to handle customer support so they can focus on their business. Outsourced support is also a great way to upsell customers with higher-value plans. Moreover, you can offer white label services to new customers, which is a good way to improve customer loyalty.

Technical Consulting

Most marketers know how to use tools, but they may not have a deep understanding of how those platforms work under the hood. For example, some clients may need assistance when integrating their email platform with an e-commerce store so that orders are automatically sent out when customers subscribe. In such a situation, you can offer them such services and charge for them. This type of consulting can be helpful if there’s something specific about a marketing tool that isn’t working as intended—for instance, detailed reports on social media activity or optimized keyword lists in Google Analytics.

Social Media Training

Marketing clients can be great at social media, but they may not have the time to learn all the tips and tricks that separate good marketers from bad ones. You can offer them training sessions to share your best practices and teach new strategies for their specific niche or industry. This is a perfect way to help newbie marketers who are trying hard but just need some bit of wisdom from someone with more experience.

Content Creation

Finally, let’s talk about creating original content like blog posts, eBooks, and videos. This type of marketing service is great when done correctly but can be tough under tight deadlines. As such, this tip should be for your more trusted marketing clients. This service can only be worthwhile if they are willing to take action on your creation. Doing so can help them rank higher than competitors and also get more sales conversions from organic visitors. This is because Google loves fresh content that adds new information into its index, which helps search engines provide better results.

Offering these services to your clients is very important as it is a good way to retain your old customers. Various surveys indicate that attracting new customers might be five times more costly than keeping old ones. Furthermore, these extra services are an avenue for client endorsements from your loyal customers.