Digital marketing is here to stay, and that is a fact. Since it involves a lot of highly specialized skills like website design, copywriting, data analysis, coding, SEO, and many others, companies, and organizations turn to outsourcing their digital marketing services. These services can help increase leads, which leads to a more targeted audience and revenue.
However, the fees for these services are no joke, and the investment is significant.
Business owners and stakeholders are like-minded when it comes to investing in their ventures, and they usually ask about the return on their investment before signing the dotted line. Is outsourcing for digital marketing services worth the investment? We will examine the pros and cons of outsourcing your digital marketing in this article.
An Investment and Not Expense
According to the US, Small Business Administration company’s should allocate on average about 9.8% of their gross revenue as their marketing budget. The number of choices will vary depending on the type of business, and it should be more for B2C, about 15.6%. And for B2B, a little less at 8.6% of the revenue.
The amount can also change based on the data results after rolling out the plans, and companies need to adjust accordingly.
You might say that this amount is too much. However, every company needs marketing. Whether you are a product, service, or idea, you have to be promoted, and otherwise, you will be left in the competition.
The Pros and Cons of Digital Marketing
To understand the value of digital marketing services Bangkok, we have to examine their pros and cons. Let us start with the pros.
Value for Money
When it comes to ROI, outsourcing for digital marketing services operates similarly to hiring an entire team of marketing professionals. Only this time, you are only paying for one. Another point why it is better to outsource is you can hire this team only for a specific amount of time until your business needs them.
If you consider the cost of employing your digital marketing team, including web designers, writers, SEO experts, and marketing strategists, just the wages alone will be expensive. The overhead expenses can be overwhelming, not to mention the software and the office that they have to occupy.
A digital marketing agency can offer all of these services at a fraction of what it would cost you to build a marketing team in-house. Plus, the services they provide are flexible to your needs. If the strategy requires more skills, the digital marketing agency will look for them amongst their team. As such, you don’t have to pay for an under-utilized staff in your roster.
More Time to Focus on What Matters
One of the advantages of outsourcing digital marketing services is it frees more time for the entrepreneur to focus on what truly matters. We are not saying that marketing is essential because it is.
In an ideal setting, you should allocate one-third of your time and attention to every three aspects – financial, operations, and marketing.
In reality, more focus is given to operations and only a small portion of the time to financial and admin. Even more so to marketing. With a few resources invested in marketing, companies do not realize that they are losing an opportunity here.
When you assign your digital marketing activity to different employees in the company, it will result in a patchy marketing strategy. Worse, it could lead to spending the time and focus at the expense of more productive work. These activities can distract the employees from their actual job.
You have heard this before, and we are mentioning it again. Time is the most valuable resource in any company, and this extra time can increase productivity. Hiring an agency in Bangkok like Vaultmark, to handle digital marketing will relieve you and your employees of the pressure, especially if none among you is a marketing expert. With your marketing strategy outsourced and coordinated, your team can do what they do best.
Affordability and Quick Return on Investments
Digital marketing is affordable and has a quick return on investment. Small businesses may not be able to afford all aspects of digital marketing initiatives, but they can do part and parcel and use them with ease. They can use content marketing like blogs, in-house videos, and social media, which are very affordable and engaging.
With digital marketing, consumers and businesses can learn more about each other, and it also establishes a more profound connection than traditional marketing tactics. Since the two parties can interact directly, there is a quick response to some call-to-action activities.
Measurable
What is good about digital marketing is you can measure the different strategies implemented. The best way to explain this is when you consider a marketing tactic. The first two questions that will come to mind are: how many leads can it bring and how can it affect our sales.
To achieve your objectives, you cannot just do one type of marketing. That is where digital marketing services come in. It offers different ways to bring in leads, right where your target customers are. And you can measure how effective your strategy is with the data and tools available.
If one strategy is not effective, you can adjust and recalibrate to bring results.
Conclusion
Finally, to answer whether digital marketing services are worth the money, you should consider when the results would come in. There are many factors to take into account, and the results can take varying amounts of time.
That is because every business is unique in their target budgets, demographics, and the channels where they use their marketing strategies. However, employing the right tactics and setting your expectations with the agency will get the results you want.
Just remember, there is no magic in digital marketing. But your agency will work with you to set the proper expectations and how much time it will take to see the results.
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