Whether you haven’t heard from some regular customers in a while or you simply want to do a better job in terms of reaching out to all clients, you’re likely wondering how you can establish more regular communications. Fortunately, the modern world offers an array of tools you can use to begin making this contact.
Social Media
One of the most popular ways to stay in touch with customers is through social media. While you don’t want to limit yourself to only one platform, you should definitely maintain a lively presence on the social media site that your target audience uses the most. Assemble an active social media team that can put together content and respond to customers directly through the platform. Not only will you be able to receive feedback from your customers, but you will also be able to quickly respond to any questions that they may have.
Text Messaging
You can also send reminders, promotions, delivery updates, and other information to your customers through text messaging. Be certain to give customers the ability to opt into and out of this service. After all, you don’t want clients to perceive your text messages as spam. Remember to only send messages in moderation, sending too many messages may scare off potential customers. Furthermore, you can look into a two-way platform, such as ones offered by services such as Irio, so that customers can respond to your messages as well. Finding a platform that helps you stay in touch with your customers will help your brand stay memorable and reliable.
Email campaigns can be effective as long as you craft the content in the right way. Many of your customers probably have inboxes clogged with scams, so you want to differentiate your content from those fraudulent emails. One way to approach this scenario is by establishing a monthly or bimonthly newsletter that customers can choose to receive. Subscribed customers can then look forward to reading about the latest updates and events. Make sure that every email looks professional to prove that you are a credible business.
Events
Events provide a great way to reach out to your clients and to get to know them on a more personal basis. You could put together an event to launch a new product, or you may host an annual fundraiser for a local charity. These types of events also allow you to get more involved with the community and to show your customers that you care about the neighborhood. In fact, you may even ask some of your regular customers if they’d like to volunteer or otherwise participate in the event.
Reaching out to your regular customers is important. This action shows that you care about establishing communications with the individuals who support your business. You can use modern technology to promote these types of communications, but you can use some in-person methods as well. Combining strategies allows you to build relationships with as many customers as possible.
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