When you type a keyword on Google like best football predictions, chances are the website liontips.com will appear prominently on your search results. Yes, this is search engine optimization.
By strategically leveraging specific keywords your targeted customers are searching for online, you can appear on their search engine results, pulling in valuable traffic to your website.
But then, given the competitiveness of SEO, how can you identify high-value keywords your competitors are not yet ranking for?
The good news is that we are giving you a complete guide on this article.
First, identify your Search Competitors
There is no business without competition, especially in the lucrative digital space we have today.
There is a difference between your business competitors and your search competitors on the internet. For instance, two businesses on the web sell clothing items.
One sells children’s wear while the other sells adult wear.
Both can be deemed as competitors in corporate terms. This is as both enterprises will strive to remain relevant in the clothing industry – at the expense of the other.
However, when it comes to keywords and ranking on the internet, they may not be classified as rivals.
This is because when searching, consumers will use different terms since both businesses have a targeted audience.
Your search competitors specifically target the same “search engine real estate” as you. They target the same niche of keywords (especially the same primary ones) just like you.
It is best to streamline your competitors from just being business competitors to search competitors with this knowledge. This way, you would focus on keywords that could give you a competitive edge over them.
Go from the known to the unknown
Before searching for the keywords your competitors are not ranking for, it is helpful to understand the keywords they are ranking for.
Knowing this will give you unique insights into the specific keywords — with high search value — to look out for. This could help you derive contextual keywords to rank for.
For example, if your competitors rank for the keyword “real estate agents”, they may not rank for contextual keywords like “affordable real estate broker”.
With this knowledge, you can build premium content around the term “affordable real estate broker”, thereby giving you the needed edge.
You could research your rivals manually
In lieu of the aforementioned point, a simple Google search can aid you in discovering valuable keywords that your competitors are not ranking for.
To do this, simply type in a particular term in Google search and analyze the results on your competitors’ websites.
Take note of the frequently occurring terms, then source out similar terms that are either less used or not used at all by your competitor.
However, this task may be grueling and tune-consuming, but it will translate to the required result when done appropriately. If you have not got the stomach for this manual approach, we will explore automated keyword research tools later in this article.
Long-tail words increase your chances
Single or double keywords tend to be more competitive in SEO. Way bigger websites with intimidating domain authority (and a hefty stack of backlinks) rank for them.
This is why it is safer (and often more productive) to follow the route of ranking for at least three-worded keywords.
Let us use an example primary keyword “socks”.
Instead of your articles solely ranking for socks, you can optimize for “breathable running socks”.
Keywords that contain three or more words commonly have less search traffic than keywords with one or two words. But the former is far less competitive.
Long-tail keywords often bring in more valuable traffic. You will agree that people searching for the keyword “breathable running socks” have more buying intent than someone generically searching for “socks”.
It is important to note that whatever long-tail words you use should always reflect in the content of your website so that users will not search amiss.
Make use of Keyword Research Tools
With Keyword research tools, you can easily find keywords that are valuable to you. They carry out in-depth keyword analysis such as keyword difficulty score, search volume, and cost per click.
There are numerous options available, coming in the form of websites or downloadable software. Besides, where obtainable, you can utilize more than one to give you a more precise result.
Many of these keyword research tools possess an extensive keyword database. As a result, you can simply locate important keywords that your competitors are not ranking for, then apply them to get your ranking higher.
It is worth noting that the best tool for your keyword plan is determined by several factors, such as the type of keywords, your industry, and your budget.
The most effective keyword research tools are premium versions. This means they would cost you some dollars to utilize its complete resources.
However, other free ones are available, but they are very limited. Such free tools may not give you the accuracy and efficiency derivable from paid tools.
In conclusion, several websites in different niches struggle to get top spots on search engines. With the right keywords, you can gain valuable online visibility without spending enormous time and bags of money on content marketing.
Assuredly, this piece puts you in the right direction to locate those valuable keywords that your competitors are not ranking for.
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