Even in the age of Netflix and TV on demand, television advertising remains an important aspect of your business marketing plan. When properly employed, you can reach a wide range of potential customers. The following is a brief guide for utilizing TV advertising.
Broadcast Television Advertising
If your goal is to reach as many people as possible, broadcast television can be an excellent solution. Since it is available to anyone with a TV, free of charge, you can reach more people than you would if you only advertised on paid channels.
Cable Television Advertising
If you desire quality over quantity, cable TV may be the solution you need. Although you will not reach as many viewers as you would with broadcast networks, you have the ability to target your services to a certain group of individuals. For example: If you own a landscaping or construction company, you will likely benefit more from placing ads on channels such as HGTV.
Local TV Advertising
Perhaps your small business only services customers within your area. This is where local TV comes into play. By advertising locally, you will get the exposure you need while establishing yourself as a trusted business within your community.
Advertising Agency
If you have no experience in the advertising world, television advertising can be a confusing and daunting task. That’s why it is important to ask for help. By employing an advertising agency, like DX Media Direct, you can get the help you need throughout every stage of the process, including creating the commercial. An agency representative will help you understand what works and doesn’t work in advertising, and they will explain the different outlets, helping you make an informed decision and meet your goals.
Commercial Length
Once you choose the best outlet for advertising your company on TV, there will be plenty of other decisions to come. One thing you will need to take into account is how long you want the commercial to run. As you have likely noticed, different commercials last for varying lengths of time. The time you choose will be impacted by aspects such as how much you can spend on the ad and what material you wish to include. Get with your advertising agent to help you come up with a strategy that works for your needs and budget.
In this digital age with a range of streaming services available, many business owners have veered away from television advertising, focusing more on social media outlets. However, even with services like Netflix, TV commercials continue to be an important aspect of business marketing strategies.
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