Advertising plays a major role in a company’s success. Using the right platforms and media can help to attract customers and build a lucrative client base. Here are some things to consider when deciding whether to hire your own advertising employees or to outsource this task to a public agency.
Company Focus
Hiring your own advertising executives means that your business will be the sole focus of these employees and their talents. You can work closely as a team to ensure everyone is on the same page to target a specific demographic by promoting key products and specific qualities. A company advertising department gives you more control over the marketing decisions made for your business. You don’t have to worry that the advertising personnel and creativity are being shared with other companies.
In-House Costs
Hiring an advertising employee or marketing crew for your company can be expensive. Unless they are employed part-time, you will need to pay overhead on their office space, supplies, and possible travel in addition to salaries and benefits. Bonuses may be expected for sales revenue that reaches a certain level if it can be linked to a particular advertising campaign. Indirect costs of maintaining a social media presence and joining local business organizations to represent your business can also add up.
Advertising Agencies
Working with an external advertising agency provides the advantage of a marketing crew with extensive and varied experience helping other companies. Your business may benefit from the agency’s creative efforts to assist other organizations with their advertising needs. Their community connections and industry expertise are also assets that can serve your company’s needs. When signing an advertising contract with a professional agency, you will benefit from the concerted effort of an advertising team with credible experience. They can tailor a promotional strategy to your company’s needs and direct it to your designated market niche. They know what works and what doesn’t, and they can advise you accordingly.
Agency Expenses
The cost of working with a professional agency is often based on a contract for a specific amount of time, such as six months or a year. Within that timeframe, you will agree on the type and amount of advertising to be provided for your company as well as any additional services that may be included or that will require extra payment. Review the contract or agreement carefully and ask any questions that you may have before signing.
In-house advertising keeps your marketing initiatives close at hand for careful monitoring. An ad agency offers experience and support in handling this aspect of your business so you can focus on other company operations. Decide which approach will work best with your business needs.
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