Video email marketing enhances standard email marketing with video content. When used properly, you can turn video email marketing into an effective traffic-generating tool that converts. What options do you have when it comes to your video email marketing campaign? Here are 4 handy ways to utilize your video email marketing campaign.
Introduce Your Company to New Customers
Create a video that introduces your company. Include the name of your company and what you do as well as what sets you apart from the competition. Then go into detail about products and how the products contribute to the company’s core values. Use this time to express your brand identity using clothes, tone, and content – eco-friendly, powerful, high-end, budget, casual, formal, practical, or creative. Send the video to a cold email list.
Make Product Comparisons via Video Email
Create videos that compare the different products you offer. Video email marketing software can help you do just that. Clearly highlight the different specs and features of products. You can also include explanations on how to use the different products. Explain what product you suggest for various different situations. You can send the video to people who have looked at a particular product but did not buy it. The video can help customers confidentially buy the best product for them, securing the sale and ensuring customer satisfaction.
Show the Benefits of Doing Business With You
Create a video that showcases why your product excels compared to the competition. If you have patented technology or a lower price point, prove that in the video. If you offer price matching, this is a good place to mention that. Remember that when customers buy with you, they not only get the product but the benefits of doing business with your company, such as industry-leading warranties or excellent customer service. Send to people who visited the website but didn’t buy.
Customer Loyalty Videos
Treat customers to a thank you video about once a year. Show how your customers have helped your business grow and how that benefits the customers. Thank the customers for their loyalty with an exclusive coupon attached to the email. Send to customers who have made a purchase.
Video marketing gives you the opportunity to provide the recipient with a lot of information in an easy-to-digest format. Videos can cost a significant investment, so plan your campaign thoughtfully by defining the goals of the campaign as well as your target audience.
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