Twitter Marketing: 5 Best Practices

When it comes to the social media game, it’s important that you know how to put it to good use in order to boost your business. Twitter seems to be one of the best social media platforms out there in order to interact with customers and promote any new products that you may have. Here are the five best practices for you to implement so that you can get better results.

Discover The Relevant Hashtags

Hashtags are part of the twitter marketing process that helps you to get noticed. They are the form by which people search for tweets containing certain tags so that they’re easier to find. But if you’re using the wrong ones that people aren’t searching for, then all of your efforts are for nothing. Research is the key to finding the most popular hashtags being searched for so that you can attach them to your Twitter posts and get them noticed by a wider audience.

Research your Target Accounts

Although getting your posts out to the masses can be a way to gain more audience, it shouldn’t be your sole focus. Tweets should be structured in a way that they reach key influencers in the business who will help to amplify your image and get your message out there to a broader audience.

First, you have to find out who the most influential voices in your niche are, which can be done via a Twitter search. A list will be generated and you can peruse their profiles to see who is the best match for your brand and who you’d like to work with.

Structuring Tweets Properly

Now that you’ve set yourself up for the right paths to take, now you have to construct your Tweet in a way that will garner the most attention. You should follow the three basic Cs when it comes to writing up a tweet: concise, clear, and conversational. Because you only have 280 characters to deal with, your message needs to be short and clear but also invite readers to engage in a conversation with what you have to say.

Timing Your Tweets

Tweeting at the wrong time of day means that the majority of your audience is going to miss it. You need to figure out when your Twitter audience is most active on the app or website and time your tweets around that. Most analysis websites state that the best time to make a tweet is between 9 am and 12 pm on weekdays and Saturdays.

Creating Professional Profiles

Just as you’d want your business cards to look professional, you should apply the same logic to your Twitter profile. It’s pretty for anyone to pretend to be anyone else on Twitter, so making a Professional Profile through Twitter’s options can help you to create specific panels showing off what you have and land you in the business category so that users know that you’re legit.

Improving your approach to Twitter can help you immensely when it comes to getting the word out about your business. You can stay on top of the latest trends and discussions, and make it easier to grow your audience as a whole.